What does the future hold for PR and communications? Check out the Relevance Report.
New from the USC Center for Public Relations this month, it’s full of innovative ideas on what’s ahead.
Global. Mobile. Video. Data. Emotion. These are just a few of the trend areas accelerating in the year ahead.
The biggest learning for me? It’s the parallel and seemingly paradoxical rise of data and emotion as drivers of influence. Data drives better decision making, while emotion is a prime influencer of people’s opinions and behaviors.
Find out more in my latest blog post on the USC Annenberg Alumni website.
It’s about what you’ll learn in this insightful report, with nuggets of wisdom from Annenberg’s Bob Feldman and Heather Rim as well as Pulitzer Prize-winning author Thomas Friedman.
The post is part of being a proud Annenberg Alumni Ambassador this school year. It’s a thrill to share the best of this distinguished school for communication and journalism.
The Relevance Report gives timely insight into trends that will impact society, business and communications. It features thought pieces from communications leaders who identify the issues, ideas and innovations that will be relevant to the communications industry in 2017.
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