Don’t Apply for Stuff

by Caroline Leach | Jul 7, 2023 | Careers, Corporate Communications, Leadership, Social Media

Don’t apply for stuff. 🚫

Students and colleagues give me a puzzled look when I share that advice.

How are you supposed to get jobs and grow careers without applying?

Applying for stuff:

🔴 Rarely leads to anything good
🔴 Often involves being ghosted or rejected
🔴 Gives a false sense of taking action that will lead to desired outcomes

What works instead?

✅ Getting to know people and being of service
✅ Building a network of colleagues who encourage and help each other
✅ Creating a reputation – a personal brand – for delivering value

A few examples …

In a career change, I applied for multiple jobs in corporate communications in my organization. Initially, I got rejections. Then I met people on the team through professional associations. They helped me get interviews. But I was often the number-two candidate, without an offer. Finally, I interviewed for a job and hit it off with the hiring manager. The role wasn’t right, but we kept in touch. Two months later, he reached out. A senior writer had resigned. Was I interested in the job? Um, yes! More interviews ensued. They wanted to make me an offer, but I hadn’t applied for the job. So I quickly did.

In leaping from the corporate to entrepreneurial world, I wanted to teach as a focus area. My start was serendipitous. A colleague from a volunteer board was a department director at a local college. He asked if I was interested in designing and teaching a new class in digital marketing. Um, yes! It was a blast. Later, I wanted to move to a larger university. I reached out to people in my network to chat about opportunities. While the conversations were friendly, they didn’t lead anywhere. One referral seemed hostile and uninterested in connecting, so I decided not to push it. A few months later, I got an email introduction. It was someone at the university who knew me from my alumni volunteer work and corporate social media work. A department head asked her for adjunct professor recommendations in digital and social media. My contact recommended me. After several conversations and guest speaking, I was invited to start teaching. Oh, and I had to apply after that.

More recently, I applied for an intriguing part-time contract role. It was complimentary to my current portfolio of clients and focus on coaching, consulting, speaking, and teaching. I thought I met or exceeded the key criteria. I excitedly applied online. Two days later, the rejection email arrived. I reflected on what went wrong. Because I thought my experience was a strong match with the requirements, I didn’t reach out to people for advice. This is a mistake I will not repeat.

So, stop applying for stuff. Instead, nurture your network. Help people. Let them know how they can help you. Do great work and tell people about it in the spirit of serving others.

How have you landed new opportunities?