by Caroline Leach | Sep 7, 2015 | Corporate Communications, Learning, Social Media
It’s hard to tell who’s more excited about the start of a new school year – my children or me.
While every new season and every new day bring a fresh start, there’s something extra special about the fall.
Maybe it’s the combination of a new school year, a new football season (full disclosure: I work for the company that brings you NFL Sunday Ticket) and a new world of possibilities.
You get the benefit of a new start, without the pressure to make resolutions that a new year brings.
Fall is the perfect time for kids of all ages to recommit to learning. Here are my favorite ideas for learning something new this season.
Go online. Your professional association probably offers a myriad of on-demand webinars. I’ve been working on my APR recertification through the PRSA website, with sessions like Digital News Releases, Twitter PR Secrets and Media Pitching for 2015.
One of my favorite bloggers, Penelope Trunk, has amazing career courses at Quistic. I can’t wait until the end of this month when her series of Myers-Briggs sessions delves into the ENTJ type.
And one of the exciting things about the company that acquired my employer this summer is the access to hundreds of online courses through AT&T University.
Go the library. My neighborhood library has a great section of new releases when you walk in the door. I can stock up on all the latest books with a swipe of my library card.
I just finished Daniel Levitin’s The Organized Mind, with strategies for “thinking straight in the age of information overload.” Because our brains can’t keep track of all the stimuli that bombard us, it helps to set up systems to get information out of our heads and into external storage systems. This premise also reminded me to read the refreshed version of David Allen’s Getting Things Done.
And when my brain really needs a break, there’s nothing like the charming reading room at the Malaga Cove Library. Reading, reflecting, thinking or just chilling out are the perfect activities in this historical landmark built in 1929.
Go back to school. Whether it’s a MOOC or a university extension class or a local community college, there are lots of options. This may be my next strategy for learning Spanish, especially because I need an accountability mechanism!
And going back to school doesn’t necessarily mean doing so as a student. You can learn just as much by teaching a course – the process of distilling your thoughts into a structured framework can be an invaluable learning experience.
Mix up your exercise routine. My evening walks and treadmill sessions just earned me a New Zealand badge, according to a congratulatory email from Fitbit. But besides actually wanting to travel there sometime this decade, I’d like to experiment with some new forms of exercise.
This seemed like the perfect weekend to try Cardio Barre and stand up paddle boarding. And I loved them both. My mind recalled my years of ballet training much better than my body did, so I’ll have get up to speed on the barre over a bit more time.
The mind/body connection between exercise and the brain is fascinating, as Gretchen Reynold explores in her “Phys Ed” column in the New York Times.
Be a tourist in your own town. It’s easy to get complacent and not take advantage of all your city or town has to offer. My husband and I started the holiday weekend with a favorite walk around the Lake Hollywood reservoir.
Our reward afterwards was the Urth Caffe, where we talked about fun things we could do this fall and winter, like go to a few college football games and finally see the Rose Parade in person.
And my good colleague Katie Jenks gave me a great lead on a comedy club. A good laugh is just the thing to put life into perspective and making the living much more fun!
by Caroline Leach | Jul 4, 2015 | Corporate Communications, Leadership, Social Media
A birthday calls for celebration and reflection. And our nation’s birthday is no exception.
It’s a perfect day to be thankful for the many freedoms we enjoy in the USA. As a communicator, I believe our freedom of speech is particularly profound.
When our founders penned the Declaration of Independence 239 years ago today with its reference to the right to pursue happiness, they likely could never have imagined today’s world of social media, 24/7 news cycles and Sunday morning talk shows.
It’s distressing and frightening to hear about bloggers in other parts of the world who are sentenced to cruel and unusual punishments because they have dared to share their views.
That’s a right we are fortunate to have every day in America. However, freedoms come with a flip side called responsibility.
Words have impact. They can build people up. Or they can tear them down. Sure, according to the letter of the law you can post hurtful, snarky or even untrue content online. But why would you? What point does it serve? How does it make the world a better place?
Do you want to make the world’s problems worse? Or do you want to be part of the solution? As a realistic optimist, I like to believe people would overwhelmingly vote for the latter.
A very public figure in a recent TED talk on the price of shame called for a return to empathy and compassion. The talk had a call for us to become “upstanders,” by speaking up and standing up for others.
That would improve our world in so many ways. Yes, you can say anything you want. But your words will have consequences, good or bad. And if they’re digital words, they will last forever. So think before you send, post or tweet.
Penelope Trunk had great advice in her webinar called Reach Your Goals by Blogging. For those wanting to develop their careers through blogging, her advice was simple: “just don’t write about where your security clearance goes.”
If you don’t work on a field where security clearances are required, it simply means to think about what’s confidential and sensitive information, and don’t blog about that.
That still leaves a myriad of interesting topics to write about. And it fits well with the Josh Ochs mantra I mentioned in How to Be Social. If you keep it “light, bright and polite” in social media, as Josh recommends, you’ll be in good stead.
That doesn’t mean you have to be an online Pollyanna or avoid addressing big issues head on. But it does mean to think about discussing them in a constructive way, being balanced and looking for solutions.
This will become more and more important the more digital our world becomes. In The Reputation Economy, author Michael Fertik talks about how all kinds of decisions affecting you will be made in the future — based on the digital persona you either actively or passively create.
Make sure it’s the one you intend. Speak as freely as you like, but realize there will be consequences, good or bad.
One of my first bosses in corporate communications had great advice. Highlight the benefits of the company or the particular initiative, he said, and showcase it in a positive light. Tell the truth, act with integrity and address “what’s in it for the audience.”
With that said, how do you balance freedom and responsibility?
by Caroline Leach | Jun 13, 2015 | Corporate Communications, Leadership, Learning, Social Media
Speaking at the Intranet Global Forum this week at USC made me reflect on new ways to work.
At Toby Ward‘s invitation, I joined a variety of speakers including digital luminaries Shel Holtz, Dion Hinchcliffe and Aadam Zaidi.
The focus? The future of corporate intranets, spotlighting the design, governance and management of enterprise and social intranets.
My talk was a DIRECTV case study, looking at how we’re changing the way work gets done in our connected enterprise.
Today it’s more collaborative, productive and innovative. And tomorrow it should become even more so, as technologies and cultures evolve.
It started four years ago when my Communications team began working with the I.T. team to explore technologies for social collaboration.
We began with a vision – to make it easy for employees to connect, collaborate, access and share information with each other and partners, leading to greater engagement and productivity, along with better decision-making and increased innovation.
Our work was informed in part by the McKinsey & Company study, The social economy: Unlocking value and productivity through social technologies.
Across four sectors studied, it reported that social technologies improving productivity could potentially contribute up to $1.3 trillion in value. And two-thirds of this amount lay in improving collaboration and communication within and across enterprises.
Those are hefty numbers. And big potential to achieve.
We embarked on our journey with a group headed by Michael Ambrozewicz on my team, and later joined by Thyda Nhek and Mani Escobar.
We have a great technical partnership with I.T. strategy leader Frank Palase and his team, along with insight from various consulting partners.
Together we could put a social collaboration platform in place, but how could we encourage people to use it? How could we achieve its full value?
We had to make it part of how people did their daily work. Not a separate site that people would visit and engage with when they had time.
It had to be a way to get important work done every day. It had to foster new ways of working, with employees creating content to share in places where teams collaborate in real time.
Senior leader involvement is a key way of doing that. If leaders are active in a social intranet, then employees will join the dialogue and the action.
In our beta phase, I launched a communications leadership blog. My purpose was to encourage the beta participants to experiment and learn. And I’d learn enough about blogging from first-hand experience so I could advise our C-suite leaders on launching and growing their own blogs.
In the next year’s annual leadership meeting, we wove social collaboration into the program.
- Our CEO talked about its importance in the context of our overall business strategy.
- Michael and Thyda manned kiosks and helped leaders set up their profile pages and get started with initial actions, like following colleagues and bookmarking key content.
- Each day I blogged for all employees about what was happening at the meeting. Our CIO jumped in with blog posts and perspectives of his own.
Blogging for me created a “flow state” experience, where time drifts away and I’m completely engaged in the art and craft of thinking and writing. It’s one of the things I wrote about in my very first post.
And it’s one of the reasons I launched this second blog, Leading Communications, earlier this year. I wanted to continue learning, sharing knowledge and engaging in dialogue.
What are we doing with our social intranet today?
First, we’re providing company news and information in real time, that employees can like, share, comment on and add their own perspectives.
Second, key teams are regularly collaborating on projects and keeping their colleagues up to date on emerging industry trends, new technologies and consumer insights.
Third, major work locations and teams use spaces to engage colleagues with relevant information and project-based resources.
And where are we going tomorrow?
First, our social intranet will sustain and build on organizational knowledge. Information is increasingly less likely to be buried in individuals’ email accounts, and more likely to be available for colleagues to access and build upon.
Second, our word-based content is becoming more visual, with photos and videos increasing in importance compared with text. People can process visual information much faster, not to mention that it’s more engaging.
And in our rapidly changing world, that provides tremendous upside. Step by step, we can all make that trillion-dollar value creation a reality.
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