by Caroline Leach | Nov 21, 2015 | Careers, Change, Learning, Marketing & Analytics, Work/Life
What activity captivates you? Completely absorbs you? Compels you to do it no matter what?
For me, it’s writing. And reflecting on the first year of this blog, it’s about learning.
And I have a lot of learning to do. Don’t we all?
I started this blog to explore corporate communications – leading the function, the field and the future.
Now I find myself with the amazing opportunity of pivoting into marketing.
Of course, corporate communications and marketing have many parallels.
In communications, the focus is on the benefits of any given topic, initiative or program. Its purpose is to influence beliefs and actions. It’s about leading change and transformation. And it’s about business performance.
Those attributes also apply in marketing. Yet at the same time, I’m learning a new function, a new language and a new culture.
The usual cliches apply. Drinking from multiple firehoses. Feeling like part of Lucy’s famous chocolate scene.
There must be a better way – to identify what to learn, how to learn and how to do it fast.
Beyond that, I’m grappling anew with the big question from college – what do I want to do with the rest of my life?
It’s an eery deja vu feeling, as a parent of two teens. What will they need to know as they become adults?
At the current pace of change, an HBR blog post projected that “you have to recover one-quarter of your college education every 5 years.”
The authors gently suggested devoting 3 hours a week to learning and preparing for the future. While the math worked out to 6 hours a week, 3 seemed more realistic.
As I invest time in learning, I’ll write about it in this blog. It’s my learning project over the next year.
A blog is supposed to have a laser-like focus on a single topic. But as technology makes our lives more transparent and interconnected, I’ll address multiple learning topics.
Each month I’ll focus on an area of marketing and an area about life. That’s my approach to work/life, because they’re one in the same and not two separate spheres. One influences the other, and vice versa.
With thanks to Nina Amir, I did a mind-mapping exercise (pictured) this weekend with sticky notes on a poster board.
On this learning journey I’m also inspired by Gretchen Rubin. Her year-long happiness project was part of my last post, To Feel Good, Do Good.
And although I don’t (yet) have a detailed roadmap or a perfect plan, I’m taking to to heart the wise words in Just Start.
I’m taking a step forward and learning as I go.
by Caroline Leach | Nov 7, 2015 | Careers, Change, Leadership, Learning, Marketing & Analytics
“You have to let go of something to make room for something new.”
Author Cynthia Oredugba (pictured, right) shared this and more at a Women of AT&T Southern California fundraiser for scholarships.
Led by chapter president Georgia Zachary (pictured, left), the event was held this weekend at Marmi at The Point in El Segundo, Calif.
How did I find myself there?
For the last year I’ve led the DIRECTV Women’s Leadership Exchange – an employee resource group for professional development, networking, mentoring and community service.
DIRECTV was acquired by AT&T this summer, creating the world’s largest pay TV provider and a video distribution leader across TV, mobile and broadband.
Among other things, our employee resource groups are coming together. This is how I found myself listening to Cynthia Oredugba talk about change.
“You can’t get better by staying the same,” was another truth she shared that struck a chord.
It reminded me of the DIRECTV Leadership Development Program I attended two years ago.
At the end of a life-changing week, I realized I’d only thought I had a big dream for myself in becoming VP of Corporate Communications.
Coming out of the program, I was energized by the idea of pivoting and stretching into a new area – whether that was investor relations, operations, marketing or something else entirely.
But it wasn’t until the transformative coming together of AT&T and DIRECTV that an opportunity would arise.
Three weeks ago, I moved into a marketing role. It centers on the customer experience, consumer research and the vision for the future of the marketing organization.
This speaks to the opportunities that come from change. And from being part of a newly combined company. And among leaders with a commitment to talent mobility as a way for people to grow and contribute.
It also allows me to explore for the first time my full spectrum of the high-scoring artistic, social end enterprising parts of the Strong Interest Inventory. This career assessment tool links personal interests with a variety of career fields.
I’ve long seen Human Resources, Corporate Communications and Marketing along a related spectrum of careers that blend the qualitative and the quantitative, design and data, and people and products.
Having spent many years in Corporate Communications and HR leadership roles, I’m thrilled to have an opportunity in Marketing.
And now the hard work begins. Applying previous knowledge to new situations. Addressing new business challenges. Adapting to new norms.
It’s a good thing I love learning. Because there’s going to be a lot of it in the near future. And we all need to be constant learners, whether or not we’re changing jobs, functions or companies.
Thankfully I work with a lot of great people who are more than willing to answer questions and share insights.
As I dive into the new role, I’ve been pleasantly surprised by the many parallels between what I used to do and what I do now.
And that’s been the best learning of all. You don’t have to let go of something you’ve loved as you move into something new.
You just have to let it evolve into a new state. It’s about combining what you’ve done with a commitment to lifelong learning to inform what you do today – and tomorrow.
by Caroline Leach | Oct 25, 2015 | Careers, Change, Learning, Social Media
The world’s information doubles every 12 months. Americans change careers 7 times over a lifetime. And your toddler or teen still doesn’t come with instructions.
With ever-present change, how can you learn what you need to know in a new situation?
1. Set goals. Decide what you need to learn. Determine what problem you are solving for.
2. Make a plan. Think about how you could best go about learning what you need to know. Identify a few learning sources and draft a brief plan.
3. Talk to people. Ask questions. How did they learn what they know? Would they be willing to sit down with you and walk you through a new task or explain a process?
4. Read. Check out blog posts, articles and books.
On my Kindle reader is What To Do When You’re New. We’re “new” more of then than we think we are. It could be a new job or a new class we’re taking.
If you’re starting a new job, The First 90 Days gives an invaluable road map. It’s worthwhile to do the exercises and answer the question prompts.
5. Stretch. See if there’s a new project you could take on at work that will give you an opportunity to accelerate your learning objectives.
6. Take a class. Go back to school, with MOOCs, your company, local adult education, community college or university extension.
7. Watch a video. Check out TED talks and YouTube videos. Download the apps so you can watch a short video whenever you have a few extra minutes.
8. Make connections. Think about how what you already know relates to what you’re learning. See if there are enough similarities to accelerate your learning.
9. Learn by doing. Put your learning into practice. Adopt the Cal Poly San Luis Obsipo mantra of “learning by doing.”
That’s why I’m on Instagram. I wanted to experiment with communicating through images rather than words.
10. Make your own internship. Take inspiration from Robert De Niro’s character in The Intern. Figure out what needs to be done and go do it.
At my new company, there’s even an app for that. Leaders with projects needing extra help load them into the app. Team members pick a project, learning new skills and getting to know colleagues in the process.
11. Ask for feedback. Ask people what they see that’s going well with your learning plan and where you could do better. Make course corrections based on what they say.
12. Be fearless. A few years ago we introduced social collaboration into our workplace. It represented a new way to work, and it wasn’t one I was familiar – or comfortable – with.
However, I pushed through uncomfortable feelings. I asked questions, even if I thought they might be viewed as stupid. And I was willing to make mistakes.
That’s why I started my first blog, internally, a few years before this one. I needed to “learn by doing” so I could help other leaders do the same.
And a few years later, nearly 90% of employees had adopted a new way to work with social business. That was worth all the awkwardness and the errors along the way.
How are you becoming a lifelong learner?
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