by Caroline Leach | Feb 5, 2016 | Leadership, Learning, Marketing & Analytics
Are the hallmarks of great leaders confidence, certainty and decisiveness?
Or as our world grows ever more volatile and complex, are the best leaders open to influence? Are they persuadable?
That’s the premise of a great new book by Al Pittampalli called Persuadable: How Great Leaders Change Their Minds to Change the World.
How did I find it? By reading one of my favorite marketing blogs. Seth Godin had a great plug for it last week in his post “When I want your opinion…”. And if Seth is recommending a book, it’s going to be good.
With only slight sheepishness at being a marketer’s dream by buying the Kindle edition of the book after reading the post, I dove into it this week.
What did I learn? In a nutshell, I’m going to be much more comfortable evaluating new data and information as it comes to light. And I’ll be more willing to change my mind as a result.
Some of it harkens back to the classic principles in Robert Cialdini‘s Influence: The Psychology of Persuasion. The reciprocity principle in particular has stood the test of time as a key driver of social media.
John Maxwell‘s writings about Becoming a Person of Influence also made an impression. Maxwell says you have to be open to the influence of others, in order to have an influence on them. I’m still tickled that he was one of the first people who “followed” me back on Twitter.
Why is persuadability to important? “In a world that is unpredictable, ultra competitive and fast changing,” Pittampalli writes, “being persuadable is the ultimate competitive advantage.”
This gives key advantages, he explains — accuracy, agility and growth:
- A better understanding of the world fuels more accurate decisions.
- Quickly seeing and responding to changing conditions enables necessary pivots.
- And honestly evaluating your performance and getting feedback creates growth.
How do you become persuadable? Pittampalli outlines 7 practices of persuadable leaders. Here are 3 that most resonated with me.
First is “considering the opposite.” It seems straightforward, yet we have to overcome our own cognitive biases to actively seek out information that conflicts with our current thinking.
A simple way to counter it is by asking yourself questions, starting with “what’s the opposite here and have I thought about it?”
Second is “update your beliefs incrementally.” What works in leading change in general also applies to being more persuadable.
As more evidence becomes available, we can update our beliefs along the way. That way, beliefs evolve naturally over time. It’s easier for your own brain as well as for others to embrace smaller changes in thinking.
Third is “avoiding becoming too persuadable.” Just because you choose to become more persuadable as a leader, there are still plenty of times when it’s appropriate to make decisions that may be unpopular and take action.
Like many things in life and leadership, there are tradeoffs to be made. It’s valuable to get input up to a point, but then there are diminishing returns over time of each additional piece of feedback.
Perhaps you’re embracing on a course of action and finding it difficult to decide whether or not to proceed. A good question Pittampalli puts forth is asking yourself, “Is it worth it?”
My experience in business reinforces for me that it’s more important than ever to be open to new evidence. The world is constantly changing, and information used previously to make decisions is likely to have changed.
By extension, it’s important to become ever more comfortable with changing you mind. Along with that, it’s critical to clearly articulate the reasons behind the changes in your thought process.
As Simon Sinek so compellingly outlined in his TED talk How great leaders inspire action, understanding “why” is the first thing people need to know in order to change the world.
by Caroline Leach | Jan 24, 2016 | Leadership, Learning, Social Media, Work/Life
How do you spend your Sunday?
Inspiration abounds in the Sunday Routine series in The New York Times. Each week, a different New Yorker shares their weekend rituals.
And Laura Vanderkam‘s book What the Most Successful People Do on the Weekend made me much more thoughtful about planning and enjoying the precious 60 hours from Friday night to Monday morning.
She helped me understand the important of planning “3 to 5 anchor events” every weekend. These might be fun day trips within a short drive from home, dinners with family and friends, time for yourself and more.
It’s especially important to plan fun, relaxing and meaningful weekends as a means of refreshment after a busy work week.
Here are a few activities in my Sunday grab bag. They aren’t things on every Sunday’s menu, but they’re favorite things that I order as often as possible.
Enjoy exercise. Sundays are perfect for longer-form exercise than during the week. Today, for example, was cardio on the treadmill, followed by a yoga class.
The added bonus during treadmill time? Catching up on favorite shows with TV everywhere on the DIRECTV app. (Full disclosure: for many years I’ve worked at DIRECTV, which is now a proud member of the AT&T family. Opinions expressed in this blog are my own.)
Spend time with family. Whether it’s an excursion to a park or other local landmark, a religious service or a special meal together, Sundays are perfect for family time.
In our house, we often have an early Sunday dinner. My husband loves to cook, thankfully, so we often get to enjoy new recipes he’s trying. Our teens are in the middle of high-school finals and college apps, so there’s plenty of work to be done on weekends too.
Get a jump on the work week. Before the hustle and bustle of Monday begins, it’s great to create a plan for the week. In the relative calm of the weekend, it’s an ideal opportunity to spend focused time on an important project. And it’s a good time to clear the decks of accumulated email and open actions.
Focus on special projects. What side projects do you have going on, separate from your day job? For me, it’s blogging.
Although my blog often explores professional topics in marketing and communications, blogging is filled with intrinsic motivation for me. I enjoy it so much that I get lost in the flow of the experience. Whatever your flow state is, devote some of your weekend to it.
Spend time in nature. Especially in the winter during the shorter, darker days, it’s important to spend time outside on the weekends. Whether it’s exercising, gardening, dining or a myriad of other outdoor activities, the outdoors has a restorative quality to it. Connecting with nature is grounding and soothing.
Of course, those on the east coast of the U.S. will have to do this on a weekend other than this one. The snowstorm there is one instance where no action can be the best course of action.
Catch up on reading. Weekends are a great time to read a wider variety of materials than during the work week. Maybe it’s reading the longer news stories you didn’t have time for during the week. Or maybe it’s the latest business book. Or a novel that has lessons about leadership and life.
Enjoy favorite TV shows. If you work in an entertainment-related business, as I do, this really fun homework for my job. Streaming shows on the DIRECTV app (see: exercise, above) is a great twofer – exercise and entertainment.
Today during treadmill time I streamed Jobs for G.I.s on the AUDIENCE network. It’s a compelling look at the challenges veterans face as they transition from military service to civilian life. It makes me proud of my company’s focus on hiring and supporting veterans.
Learn something new. What do you want to learn this year? Whether it’s personal or professional, weekends give you the time and space for learning, whether it’s in person or online. A new book out this month called Stretch is full of ideas for how you can future-proof yourself and your career.
Have fun and enjoy life just as is it. Perhaps most important is to enjoy the moments and the special people in your life. The past is done, the future isn’t here yet and the present is right before you, waiting to be savored.
by Caroline Leach | Jan 23, 2016 | Social Media, Work/Life
Are you looking for more fun in your life? Would you like to connect with friends and family? Do you want to research the fastest growing social network?
Those are the reasons I joined Snapchat today. I want to learn how I can use it in my personal life. And I’m interested to see how businesses are using it to build their brands.
It’s a feeling not unlike the one I had upon joining Twitter. I wasn’t quite sure what to do with it. I didn’t fully know why I was there. I couldn’t yet articulate what I wanted to accomplish.
And that’s okay. Part of learning why you’re in a social network and how you can use it for personal and/or professional objectives is to experiment and play with it.
That reminds me of Guy Kawasaki and Peg Fitzpatrick‘s opening to their book The Art of Social Media.
“We are in the trenches of social media, not in a “war room” back at headquarters,” they wrote. “We acquired our knowledge through experimentation and diligence, not pontification, sophistry and conference attendance.”
That’s what I’m doing with Snapchat. I’m learning as I go. I’m making mistakes along the way.
And while I’m not quite ready to share “how to be social” in this network in the way I did with LinkedIn, Twitter and Instagram, that day will come.
Today I set up my profile and found a few friends. To maintain at least a few boundaries, I didn’t click on younger family members or professional colleagues.
To my surprise, a handful of my Facebook friends were on Snapchat, so I connected with them. And I convinced my spouse to join, so we could learn together.
In the meantime, there was an unexpected benefit to joining Snapchat.
Not surprisingly, my daughter doesn’t want to interact with me in social media.
But when I told her I joined Snapchat, we had fun looking through her Stories and Snaps together. She showed me how captions and geofilters work.
Best of all, she finally followed me in Instagram. And I was able to follow her back for the first time.
Now I just need the next big social network to come along, so she’ll be my friend in Snapchat.
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