by Caroline Leach | Oct 30, 2019 | Careers, Learning, Social Media
It’s almost the end of the year. Do you want an easy way to gather your accomplishments for a year-end performance review?
You may be preparing for a performance discussion with your manager in the corporate world. Or maybe you run your own company and want to identify how you did this year.
In either scenario, reflecting on this year’s highlights helps you clearly see what you did well and where you can improve. It’s an opportunity to pause and celebrate the accomplishments of you and year team. It’s a chance to elevate what’s working well and make changes to what’s not working well.
But in the rush of meeting year-end goals, how can you simplify the process?
Try looking to your social media feeds. If you’ve been sharing consistently what you, your team, and your company have been doing, you have a ready-made record. (Of course, this presumes you follow your organization’s social media policy and haven’t shared any confidential, private, or sensitive information.)
A former colleague (and now an author!), Angelica Kelly, has a year-end ritual that relies on LinkedIn. “At the end of every year, I take stock of the personal and professional. I consider what I’m grateful for and what I want to improve,” Kelly says.
“After this reflection process, I use LinkedIn like a notepad and do an annual update,” she says. “Everything professionally relevant goes into my LinkedIn profile. This includes accomplishments, interests, volunteering, and big projects that highlight transferable skills and new knowledge I’ve gained.”
In addition to Angelica’s approach, if you posted content to LinkedIn or other social networks throughout the year, you can scroll through your posts to identify the highlights. You can capture instances where you and your team:
- Launched a successful new product
- Completed an important project
- Won an award for your accomplishments
- Spoke at a company or industry event
- Attended a conference and applied new knowledge
- Championed company news as a brand ambassador
After that, here are a few things to consider …
1. Link your achievements to the goals you set at the beginning of the year, as well as your bigger department and company goals. Does your social media content show how you made a difference for your company? Did you contribute to some of your company’s key goals and share about those (to the extent you could) on social media?
2. Quantify how others responded to your accomplishments. See what data you can cite from your social media posts. Did your content reach a large number of people? Generate multiple comments and a dialogue on an important work topic? Get shared in a way that helped build your organization’s reputation as an industry leader or a great place to work? Use numbers to quantify the impact of your social sharing.
3. Identify where you got feedback. Perhaps some of your posts served as mini feedback moments on some of your work. Did people make suggestions for improvements that you ended up using? Did people ask for more information so they could apply your learning to their own work? Social media can serve as an online focus group. See if that was the case for you this year.
As you reflect on this year, it’s also a great time to lay the foundation for the coming year. Are there new and different ways you could share successes and learnings on social media? Would you use social media activity to seek feedback and help solve problems? How could you hit what I call the social media trifecta — sharing equally about you, your team, and your organization?
With the year — and the decade! — coming to a close, I hope you reflect on and celebrate the accomplishments you and your team achieved this year. And if you have rituals you use to make the most of your performance review preparation, please share!
by Caroline Leach | Oct 16, 2019 | Careers, Learning, Social Media
photo by istock.com/akinbostanci
What question do people ask the most about social media?
This is a busy speaking month for me, and I’ve been reflecting on themes in questions. I’ve been talking about personal brands and building careers and companies through social media.
What am I hearing across a diverse group of audiences? What do people ask in the Q&A following my talks? What do they want to know in one-on-one chats?
This month includes talks with CEOs affiliated with the Community Associations Institute, and community members at an author’s panel. It includes employees at Ericsson North America, and employees and guests at Otter Media‘s We Gather women’s leadership event. At the end of the month, I’ll speak with students at the USC Rotaract Club.
What people often ask is a form of this question: what’s the best way to share professional updates on social media without sounding too self-promotional?
Said another way: what’s a good approach to being active on social media professionally without coming across as arrogant and turning people off?
We’ve all probably seen people in our social media feeds — whether it’s LinkedIn, Instagram or Twitter — who make it all about themselves. Sometimes it can be tempting to tap the “mute” button and make those posts go away.
Yet, if we don’t share about our professional accomplishments, there are downsides. We run the risk of being underestimated in our abilities. We may be overlooked for future opportunities. We may not be able to make the impact that we want in our work.
The happy medium: a social media trifecta
So what’s the solution? It lies in a formula I call the social media trifecta. In every post you share about your work, strive to balance three elements of your content.
- First, share what you did and why you’re excited about it.
- Second, share how your team and your colleagues contributed.
- And third, share what’s special about your organization that enabled your contribution.
With this approach, you highlight your own accomplishments in an engaging way. You also showcase the work of others — something good leaders do frequently. And you’re a good brand ambassador for your organization, in an authentic way for you.
In addition, offer something of value to your network. What insight or idea could you include that would help them in their work?
Here’s an example. Laura Ramirez and her colleagues at Ericsson created a fabulous Career Learning Day. Workshops, activities, and employee groups engaged colleagues in career development. My keynote speech included 3 questions to help people create a personal brand statement and 4 steps to build a personal brand. Afterwards, I posted pictures about the event and the great people at Ericsson. My post included bullets for the questions and the steps in my post. People who weren’t there could also benefit from the key concepts.
Who does this well? Here are a few …
Who do you know who does this well? Please share and tag people in the comments. And maybe it’s you!
by Caroline Leach | Sep 17, 2019 | Social Media
What’s one thing you should never do after someone accepts a LinkedIn connection request?
Don’t ask for anything.
Don’t ask for a job. Don’t ask to meet for coffee. Don’t ask to set up a phone call. Don’t ask about the person’s goals.
Just. Don’t. Ask.
These words of advice turned out to be the most viewed topic so far in my weekly social media minute videos. In them I share tips from my book, What Successful People Do in Social Media.
What To Do Instead
What’s better to do instead?
Anything that will help solidify the relationship.
Share a warm greeting. Congratulate someone on a recent accomplishment. Offer up something that may be of interest that doesn’t take too much of the recipient’s time. Maybe you saw an article or a video they might find helpful. If you want to pass it along with no obligation to read or watch it, that’s great. Simply focus on building the relationship.
Think about how you react when people immediately start pitching business to you — what I call spamming — right after you’ve connected on LinkedIn or other social media platform. More and more, it happens before the connection itself. Now I simply decline those requests. It’s clear as soon as I accept I’ll be bombarded with offers for services I don’t need right now or requests for meetings I can’t do right now, if ever.
When I first left the corporate world to start my own business, it was financial planners who contacted me. Now it’s people pitching lead generation services. Recently someone claimed they can guarantee story placements in major media outlets. As someone with an accreditation in public relations, I can say it’s never possible to guarantee a media placement. Maybe they were really pitching paid advertising.
Learning from what not to do, there’s a better strategy.
What is it?
Let Your Goals Guide You
Consider your professional goals for the coming season, quarter, or year. Do you want to get a new job? Position yourself for a promotion? Find great new talent for your team? Get asked to be on a non-profit board? Be invited to speak?
Write down your goals, and then identify who can help them become reality.
- If you want a new job, create a list of job types of interest, both at your current employer and other companies
- If you want to be promoted, consider who, in addition to your boss, will have a say in the decision
- If you want to find new talent, think about the skill sets you’d like to find to round out your team
- If you want to be invited to be on a non-profit board, identify specific causes and organizations of interest
- If you want to be invited to speak, think about where you’d like to speak and who might hire you to do so.
Next, look to the people associated with the group and organizations you identified. Who do you already know? Who would you like to get to know? You can use the search feature in LinkedIn to further refine a list of people of interest.
Raise Your Profile with Key People
After that, create a plan to raise your profile with the people you identified. Start by sending a personalized LinkedIn request. Say why you want to connect and what interests you about them. Follow them on Instagram, Twitter or YouTube … wherever they spend most of their social time.
Then keep an eye out for content they share. Scroll through your feeds once or twice a week. Read or watch what they post. Start to engage with their content in a meaningful way. Comment on something that stood out to you. Share how your thinking has changed or what you might do differently as a result. Offer up additional data points or perspectives. Do it in a helpful way, and not to try to show you’re smarter or more informed.
The secret is to find the right balance, not engaging so frequently that you become annoying, or so infrequently that you don’t make any lasting impression.
The best outcome is to start building a mutually satisfying relationship. It’s ideal to build one where the other person enjoys and even looks forward to your comments. And one where the other person is positively motivated to engage in a conversation with you.
Find the Strategic Serendipity
Another way of thinking of this is called strategic serendipity. By engaging with and helping people in your network with a positive approach, you never know what good things might come your way.
In my case it’s been social media consulting clients, business and leadership coaching clients, speaking engagements, and teaching opportunities. Exactly zero of them resulted from my searching through social media, cold pitching services to people I don’t know. Instead, they came as the outcome of being helpful, in a targeted way, consistent with my top goals.
To make it easy to fit this into your busy life, you can create a note in your smartphone of people you want to make a point of engaging with. Set aside a few brief times each week to scroll through your social media feeds and interact with their recent content. Be as helpful as you can. Make it easy and enjoyable to engage with you. And let the strategic serendipity flow.
How have you built relationships in positive ways?
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