What Makes a Top Workplace?

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Visiting one of DIRECTV’s Denver offices this week, I felt a special energy.

People were upbeat and friendly. A hum of activity filled the halls. Lively conversations spilled out of the elevators.

A lobby sign reminded employees they’ve made the company a Denver Post top workplace for three years in a row.

(Kudos are in order here for Denver-based communications leader Anthony Martini, HR leader Carlos Botero and all of the leaders and employees at our Denver sites.)

It was not unlike the company’s many other locations, where people are highly engaged in entertaining the future by delivering the best video experience in the world.

What makes a top workplace?

While there are many models and methodologies for identifying top workplaces, for me there are three things. They all need to be present for an engaging and energizing employee experience.

Purpose. What is the company’s vision? How is it changing the world? And how are employees part of something much bigger than themselves as individuals?

A compelling and inspiring purpose motivates people to pour their heart and soul into their work. It drives discretionary effort, where employees put in significant amounts of effort above and beyond what their jobs require.

Many companies today report low levels of engaged employees. That’s why I’m especially proud of my colleagues at DIRECTV, whose high engagement and strong financial performance put in the company in Towers Watson‘s high performing companies norm.

Leaders play a critical role. They’re the ones who articulate the purpose and communicate every day in their words and actions how their teams further that purpose. One of their most important roles is also to express a genuine interest in employees and inspire them to deliver their best efforts.

Communication is the catalyst. It gets back to the tree-falling-in-the-forest question in my first post. Without effective communication, a compelling purpose is nearly nonexistent.

“Start with why,” Simon Sinek said in a TED talk with 22 million views, How Great Leaders Inspire Action.

People. We spend most of our days with our work colleagues. Talented and positive people make the workplace come alive.

It starts with having a compelling employer brand, articulating the promise of the employee experience your company offers. That branding brings top talent on board, and ongoing development keeps everyone growing and stretching.

Add to that an inclusive work environment that values everyone’s ideas and insights. This leads to a constant stream of innovation, not to mention better decision making and happier employees who enjoy coming to work each day.

Possibilities. Limitless potential encourages people to keep stretching and growing — to learn and develop themselves as they contribute to the success of their organizations and their teams.

That doesn’t necessarily mean that everyone is on track to climb what used to be known as a corporate ladder. It does mean that people have an opportunity to build valuable skills and experiences, that they’ll put to use at their current organization or another one.

LinkedIn’s Reid Hoffman and colleagues call these “tours of duty” in The Alliance. In this framework, “Employees invest in the company’s adaptability, and the company invests in employees’ employability.

This creates multiple possibilities for the future, strengthening both people and organizations in the process.

A top workplace isn’t about free food, yoga classes, pet care or a myriad of other perks.

While those are nice and most people wouldn’t refuse them if offered, those are extrinsic rewards. This makes them more ephemeral and less powerful than intrinsic rewardswhere the enjoyment of the work itself is the reward.

Enjoyment and inner fulfillment come from a strong purpose, great people and limitless possibilities. These are a lot less expensive than 24/7 meal service. And much more sustainable and satisfying to boot.

Why Not?

Cal Commencement 2015

If you think you can’t do something, ask “why not?”

Probe a little further and dig a little deeper before you write off a potential solution or a course of action.

Two graduation events in the last week week made me think about this.

Our Comms team celebrated the USC graduation of Jamie Zamora, a terrific intern who will join us full time on our Corporate Citizenship team led by Tina Morefield.

Jamie’s colleagues Brooke Hanson and Brynne Dunn asked our whole team to share their words of advice for Jamie. A few of the themes? Build a network, take time for yourself and enjoy the journey.

The whole world is before you, with problems to solve. And you can be part of the solution, starting with the questions you ask.

Some of these themes were echoed in the UC Berkeley commencement I attended this weekend to see my nephew Kodiak Spydell receive his degree in architecture.

And for all of the challenges in the world today, I was encouraged and inspired by this group of students now entering the work world.

Enthusiasm and idealism were tempered by the sober realities we all face — environmental concerns, increasing inequality and economic instability, to name a few.

The “a-ha” moment for me was the extent to which each person can be part of the solution.

No degree is required. Just one simple question can unlock ideas and solutions, no matter who are you.

Instead of thinking “that would never work” or “they won’t let us,” try asking “why not?” instead.

What are all of the possible solutions? What would need to happen to make one or more of them work? And how can you take the first step?

Why not try one of them? What’s the worst that could happen? And what’s the upside if something works?

This kind of thinking struck me in Marc Benioff‘s commencement address at Cal.

As a pioneer of cloud computing and the CEO of Salesforce.com, Benioff has built “the fastest growing top ten software company in the world and the largest customer relationship management company.”

Deeply troubled by the Religious Freedom Restoration Act in Indiana that could have allowed discrimination against the LGBT community, he spoke out.

In doing so, he galvanized the support of fellow tech leaders and took steps in his own business to make it clear that the threat to civil rights carried consequences.

This had strong echoes of a TEDx Manhattan Beach speaker, David Hochman, whom I mentioned in my first post. He shared his life’s mantra: Why not me? Why not now?

This kind of thinking was evident in Marc Benioff’s actions.

And it came full circle in a story my dad told about his days as an engineering and business student at Berkeley in the tumultuous 60s.

A final exam in a course asked only one question — “why?”

Almost all of the students began writing furiously, filling page after page with lengthy responses.

Except for one student (no, not my dad), who aced the test with a two-word response — “why not?”

5 Lessons from Blogging

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New Year’s Day always seems so full of promise. Remember that feeling of being on the brink of something great?

That’s the day I launched this blog. My goal was to go on a learning journey to explore the future of corporate communications. I’d post every Tuesday and Friday. Life would be perfect.

This isn’t my first blog. Three years ago I launched a blog on our company’s social collaboration platform. My goal was to drive adoption and role model what colleagues could do with social business.

What have I learned so far from blogging?

Pursue excellence, not perfection. It’s important to write great posts, but it’s also important to publish with some level of frequency. Find the right balance, whether it’s a blog post, a work project or an exercise program. Know when to take the leap. And make the “thumb slam” I wrote about in my first post.

Do your most important work in the morning. That’s the only time you can truly control. Texts aren’t stacking up; people aren’t asking for a minute of your time. This is the best time to do what’s most important to you. For me it might be a blog post or a big work project. Getting something important done first thing makes me happier and more productive for the rest of the day.

Don’t be afraid to look silly. In launching social collaboration at work a few years ago, I felt out of my element. But I realized I could learn what I needed to know. I started an internal blog to share my learning journey and ask for help from others. Earlier this year I debated whether to post “What’s Your Theme for 2015?” It seemed too soft and self-revealing. But I gave it a thumb slam. And 2,154 views and 61 comments later, I’m glad I did. Colleagues inspired others by sharing their themes for the year – from brave to intentional and from growth to transformation and more.

No one knows all the answers. Doesn’t it always seem like everyone else but you has it all figured out? Except they don’t. And the way to figure it out is by doing it. One step at a time. Have a plan, sure, but take in feedback along the way and make adjustments as you go. Pamela Druckerman summed it up well as, “everyone is winging it, some just do it more confidently.”

Work and life are one in the same. No more searching for an elusive work/life “balance.” They are one in the same, and it makes life easier to approach it as one big mashup. What am I learning in one area of my life that I can apply in another? And as my HR colleague Linda Simon wisely says, “enjoy every day.”

On New Year’s Day as I was fine tuning my first post and figuring out how to point the servers with my domain name to WordPress, my husband, Kevin, made me a cake. The one that opened this post. Sweet.

And although my posts aren’t perfect and neither is my life, there’s joy in losing myself in the thinking, the writing and the learning. Sweet.