by Caroline Leach | Apr 5, 2016 | Learning, Marketing & Analytics
When I started my learning project, the plan was to alternate posts between learning how to learn and learning more about data science.
A data review would show I’ve focused too much on the former and not enough on the latter. The data-driven conclusion? It’s time to shift the balance.
As I’ve worked in a new role the last 6 months focusing on marketing analytics, I’ve drawn heavily on my academic background. There’s economics with its emphasis on statistics and communications management with its reliance on research.
My professional experience is key, too. Leading an employee engagement survey strategy for several years and conducting corporate communications surveys has helped tremendously.
It’s fascinating how many parallels exist between seemingly disparate areas. And problem solving and team leadership are often similar from function to function.
One of the skills I’ve needed to sharpen is thinking critically about data measurements. I’m learning to ask better questions. And I’m learning to anticipate questions from colleagues on how data was collected and analyzed.
Harvard Business Review is a valuable resource in generating good questions – from branding to market insights and from big data to the customer experience.
A March 2016 article by Thomas C. Redman – 4 Steps to Thinking Critically About Data Measurements – gives great tips on asking good questions about data. Here’s a short summary:
- How does the actual measurement line up with what you want to know? Ask yourself if the measures are good surrogates for what you really want to know. Redman advises to “distinguish ‘pretty close’ from ‘a good-enough indicator’ to ‘not what I had in mind.'” If you’re settling for something less than perfect, you should be aware of it.
- What do you want to know? Clarify what you want to know. This is similar to asking, “what problem are we trying to solve?” It’s also important to make sure all stakeholders are aligned on the exact nature and outcomes of the measurement process.
- What are weaknesses in the measurement process? Here Redman advises a thorough understanding of the entire data collection process. He suggests listening to customer calls if you’re measuring customer complaints or going to a factory if you’re measuring factory productivity. This helps to “develop a feel for the weak links.”
- Have you subjected results to the “smell test”? If results don’t seem right to you, based on other knowledge you have, dig into them. If results come in much better or worse than expected, consider the possibility of bad measurement and investigate further.
Thank you, Thomas Redman, for a few simple litmus tests to think more critically about data.
by Caroline Leach | Apr 4, 2016 | Change, Learning
Can anything we do be a metaphor for change? What can we learn about change by trying something new? And what is taking up a new sport teaching me about change?
Here are a few parallels between stand-up paddle boarding and navigating change – whether it’s a corporate change initiative, of which I’ve led many, or a change in your family life.
Lean into it. The further forward you lean and put your paddle into the water, the faster you can go. Don’t hold back. Jump into it. Thank you, Sheryl Sandberg, for the universal truth about leaning in.
Stay grounded, yet flexible. When you attempt to hang on for dear life, ironically you make yourself more vulnerable. I had to consciously tell myself to relax and roll with it when a boat left a big wake or when we hit the open ocean for the first time.
Get more involved for more control. This is about putting your paddle deeper into the water It’s a stabilizing move. Who would have thought that steadiness could be found in the water. It’s the counterintuitive things in life that often work.
Try new things and see what happens. What happens if I lean slightly to one side or the other? Paddle backward? Try to turn faster? The only way I’ll know is by trying.
Keep pushing yourself by taking small steps on a consistent basis. Last time out my husband, Kevin, and I reached the end of the rocks in the marina and peered beyond, to see how we could navigate the open ocean. Take small steps – or paddles, in this case – to see what can be learned and then course correct.
This time, the water was relatively flat, so we ventured beyond the rocks. It wasn’t easy figuring out how to navigate, but we tried it.
Even on a “calm” day with 3- to 4-foot surf, it was a lot harder than gliding across the calm waters in the marina. And next time, we’ll go further. Maybe early in the morning, when it’s really calm (e.g., flat).
Enjoy the change of scenery. It’s great to be outdoors. Even in the fog, which is invigorating. Not to mention the terrific feeling of being physically tired at the end of the day. It felt like we’d worked hard and earned a good night of rest.
Notice what’s around you. Boats heading into the Santa Monica Bay. Seals relaxing on a barge. A duck paddling by. That reminded me of the serenity that shows on the surface, with legs likely paddling frenetically below. Just like what we humans do every day. Especially during times of change.
Enjoy the company of others. This is fun family time with my spouse. We’re learning something new together. We laugh about our silly moves as we’re getting up to speed. We’re a team. And we look forward to it every weekend.
Stay calm when crisis looms. As we were coming in for the day, I found myself heading straight for a docked boat. What was the worst thing that could have happened? Running into the boat and falling into the water.
I tried turning. Didn’t happen fast enough. Three more feet and I’d hit it. Finally I remembered about sticking the paddle straight in the water and paddling backwards. I didn’t go quite in the direction I intended, but I did manage to reverse course and avoid hitting the boat.
Don’t be afraid to fail. In paddle boarding, that means falling into the water. Assuming you know how to swim, what’s the worst thing that could happen? You get a little wet or a little cold. Easily survivable. And the learning? Priceless.
Use snippets of time to your advantage. I drafted this post as Kevin was driving us home from the marina. Going mobile is a time hack that will make it possible to blog daily for a month.
Mahalo.
by Caroline Leach | Apr 3, 2016 | Change, Learning, Social Media, Work/Life
In my April adventure to do my daily dozen every day this month, a thought occurred to me. Is there enough time in each day? And if not, how can more time be created?
Here’s the math, by the minute:
- Morning pages: 20
- Power pose: 2
- Weights: 10
- Vitamins: 1
- Reasonable to-do list: 15
- 5 fruits and veggies: included in meals
- Active minutes: 30
- Family member time: variable
- Blog post: 60-90
- Spanish app: 10
- Reading: 30
- 3 things I’m grateful for: 10
- Sleep: 420
Setting aside sleep and focusing on waking hours, that’s 218 minutes, or 3.63 hours. For simplicity, let’s say 3.5 hours.
Like most people, my schedule doesn’t have many open hours in it. So how will this work? By doubling up on activities. Not so I’m multitasking, which is a myth anyway, but by combining activities that naturally go together.
Think of it as a “twofer” – something satisfying 2 needs simultaneously. Or in business jargon, as a “stacked win.”
Morning pages and problem solving. One of the natural outcomes of morning pages, according to their inventor Julia Cameron, is a way to solve problems. If I’m facing a challenging at work or home, writing about it longhand often leads to solutions. And morning pages can be a way to sketch out my next blog post.
Power posing and meditating. Despite the hype about meditating, it hasn’t grabbed me. Yet. While there’s a meditative quality to walking, doing yoga and paddle boarding, it hasn’t been an overt practice in my life. Until I started my 2-minute power poses, thanks to Amy Cuddy. During that time I can focus on my breathing and clear my mind.
Reading and news. Working in corporate communications and now in marketing, it’s imperative to stay on top of the news. My 15-minute news rituals can count toward my reading time. Of course, it’s more enjoyable to read for 30 minutes at the end of the day, but on busier days, reading is already in the plan.
This weekend I stocked up on books, thanks to my local library. Recent releases that caught my eye: Mind Hacking, Why We Work and Social Media for Writers.
And I always have my Kindle app, especially handy if I’m waiting for an appointment or to pick up a family member. Right now it’s Social Physics and revisiting The Happiness Advantage.
Treadmill time and reading. Cardio time walking on the treadmill is also great reading time. There’s catching up with longer-form news and articles via iPad and in print. And there are plenty of books on my iPad (see item above).
Exercising and socializing. My husband is my paddle boarding buddy. We not only enjoy the time together, but we also look forward to gliding across the water and being in nature (thanks to Laura Vanderkam for highlighting the benefits of anticipating weekend activities). And a friend has begun to meet me for a Sunday morning yoga class, brightening both of our days.
Blogging and learning. This blog is a learning journey. It began with a focus on the future of corporate communications. As my career pivoted into marketing, it’s became a way to learn how to learn, especially in the area of marketing analytics. So time spent on my blog is often time spent learning about the latest in my current field. This hack comes from Penelope Trunk and her course on blogging.
Recharging and moving. This includes things like walking meetings, or walking during lunch. It’s hard to beat getting out in nature for fresh air and sunshine. And I often find that walking during the day can help me solve problems I’ve been wrestling with. Other ways to recharge during a short lunch break – a few minutes with my Spanish app, listening to a podcast or meeting a colleague.
Commuting and learning. Driving to and from the office can take 50 to 90 minutes a day. That’s a big chunk of time. How can it better be used? Here are 3 – listening to TED talks, listening to Spanish radio stations and listening to podcasts, especially on data analytics.
And here I’m especially grateful to work for a company that connects us to our world, everywhere we live, work and play (note: opinions expressed in this blog are my own). That puts me a third of the way on today’s list of what I’m grateful for.
Technology and connectivity make our lives better in many ways. Recently I started using the Starbucks app as an easy way to pay. But I hadn’t tried the ordering feature. Until a colleague Sandy Smart-Ashburn raved about it. Short on time this morning, I ordered a latte through the app. It felt like a near-miracle to skip the line and pick up my beverage from the barista.
More to come as the adventure continues.
The photo above is from the University of Southern California where I spoke last year on a panel about social collaboration at my grad school alma mater.
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