by Caroline Leach | Sep 13, 2023 | Careers, Leadership
What’s your personal brand?
Excited to speak on this topic today for UCLA Anderson Executive Education.
We each have a personal brand, whether we actively cultivate one or not.
A personal brand is our reputation. It’s:
* what people think of us
* the values we hold dear
* the value we bring to our work
What do you want people to think when they think of you?
And why should you care about this?
It’s because a strong personal brand has several benefits:
👉 building trust with people who may hire and promote you
👉 attracting sponsors who will champion your career growth
👉 accelerating the overall development of your career trajectory
Your personal brand can precede you, and open doors.
You communicate your personal brand in every interaction you have.
What do you want people to say about you?
by Caroline Leach | Sep 11, 2023 | Change, Leadership, Learning
When you’re on unfamiliar ground, how do you lead through discomfort?
Our inner critics can come out when we’re learning something new. When we’re leading through a challenge. When we’re not sure what to do next.
This inner critic may be trying to protect us from disaster by telling us we don’t know what we’re doing. We’re going to fail. We should stop right now.
But, really, how true is that inner critic?
What if we just kept going instead?
Of course, it can help to assess risk. It can be valuable to make course corrections. It can be wise to seek feedback and advice.
But overall, keep moving forward.
This uncomfortable feeling has surfaced for me as I commit to learning Spanish over the next few years.
I’m taking Spanish 1 at a local community college. More here: https://www.linkedin.com/posts/leachcaroline_learning-spanish-activity-7103129806455672832-8RjY?utm_source=share&utm_medium=member_desktop
After the first week of class, my inner critic was in overdrive. It’s hard to memorize the vocabulary and accent marks. I’m not pronouncing the alphabet correctly. I didn’t get 100% on a few of my homework assignments.
The conclusion? I should just quit now.
But what if I got curious instead? What if I looked at the discomfort head on? What if I saw being uncomfortable as a sign of growth?
And the most important: what if I let go of perfection on my learning journey?
It takes time to learn anything new. There are going to be difficulties along the way. And I’m here for it. I’m okay being uncomfortable for a while.
How about you?
by Caroline Leach | Sep 4, 2023 | Careers, Leadership
What are you celebrating this Labor Day?
Maybe it’s the end of a memorable, or not-so-memorable, summer. Perhaps it’s a peek into a vibrant autumn. My wish for you is exactly what you want.
For me, today marks 5 years of my business, The Carrelle Company.
The name and the business were born on Labor Day 2018. Here’s the origin story: https://www.linkedin.com/pulse/whats-name-carrelle-company-born-labor-day-caroline-leach/?trackingId=%2FYVREys1T0irvUPtHkln%2BA%3D%3D
It’s a labor of love, evolving from 3 decades in the Fortune 100. I held corporate leadership roles in communications and marketing.
It’s an ideal foundation to become an executive coach, a communications and personal branding consultant, a keynote speaker, and a university professor.
Here’s what I’ve learned, for corporate careers AND entrepreneurial ventures.
⭐ HAVE A PLAN, AND STAY FLEXIBLE
A viable business or career needs a good plan. Who are you going to serve? How will you meet their needs? How will they know about you? Why will they want to work with you?
And a plan only goes so far. Along the way, there’s feedback about what’s working. For me, executive coaching came later. My calendar showed people wanted to talk about leadership. Being flexible fueled the addition of coaching.
⭐ VIBRANT RELATIONSHIPS ARE EVERYTHING
What we want professionally usually involves getting it from another person. The strength of a network is what helps a business or a career grow and thrive over time.
In my case, some exceptional early introductions led to the establishment of key clients who continue to this day. Nurturing relationships and delivering great work are imperative. So is paying it forward to open doors for others.
⭐ DON’T FALL FOR THE “SUCCESS PORN”
Overnight success doesn’t exist, despite what our social media feeds say. “The slog” isn’t talked about much. That’s the day-to-day action toward a business or career vision. The outreach. The conversations. The proposals. And sometimes the rejection. The silence.
What really matters? Working on a business every weekday, in harmony with an overall life. Identifying opportunities, persisting through obstacles, and building on bright spots. If a door is closed, it’s possible to open a window.
What would YOU add to these lessons?
P.S. In July and August I posted to LinkedIn every day as a content creation experiment. It’s been fun and rewarding, reconnecting with many of you in the process. Going forward, I’ll post on Monday, Wednesday, and Friday.
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