by Caroline Leach | Nov 7, 2015 | Careers, Change, Leadership, Learning, Marketing & Analytics
“You have to let go of something to make room for something new.”
Author Cynthia Oredugba (pictured, right) shared this and more at a Women of AT&T Southern California fundraiser for scholarships.
Led by chapter president Georgia Zachary (pictured, left), the event was held this weekend at Marmi at The Point in El Segundo, Calif.
How did I find myself there?
For the last year I’ve led the DIRECTV Women’s Leadership Exchange – an employee resource group for professional development, networking, mentoring and community service.
DIRECTV was acquired by AT&T this summer, creating the world’s largest pay TV provider and a video distribution leader across TV, mobile and broadband.
Among other things, our employee resource groups are coming together. This is how I found myself listening to Cynthia Oredugba talk about change.
“You can’t get better by staying the same,” was another truth she shared that struck a chord.
It reminded me of the DIRECTV Leadership Development Program I attended two years ago.
At the end of a life-changing week, I realized I’d only thought I had a big dream for myself in becoming VP of Corporate Communications.
Coming out of the program, I was energized by the idea of pivoting and stretching into a new area – whether that was investor relations, operations, marketing or something else entirely.
But it wasn’t until the transformative coming together of AT&T and DIRECTV that an opportunity would arise.
Three weeks ago, I moved into a marketing role. It centers on the customer experience, consumer research and the vision for the future of the marketing organization.
This speaks to the opportunities that come from change. And from being part of a newly combined company. And among leaders with a commitment to talent mobility as a way for people to grow and contribute.
It also allows me to explore for the first time my full spectrum of the high-scoring artistic, social end enterprising parts of the Strong Interest Inventory. This career assessment tool links personal interests with a variety of career fields.
I’ve long seen Human Resources, Corporate Communications and Marketing along a related spectrum of careers that blend the qualitative and the quantitative, design and data, and people and products.
Having spent many years in Corporate Communications and HR leadership roles, I’m thrilled to have an opportunity in Marketing.
And now the hard work begins. Applying previous knowledge to new situations. Addressing new business challenges. Adapting to new norms.
It’s a good thing I love learning. Because there’s going to be a lot of it in the near future. And we all need to be constant learners, whether or not we’re changing jobs, functions or companies.
Thankfully I work with a lot of great people who are more than willing to answer questions and share insights.
As I dive into the new role, I’ve been pleasantly surprised by the many parallels between what I used to do and what I do now.
And that’s been the best learning of all. You don’t have to let go of something you’ve loved as you move into something new.
You just have to let it evolve into a new state. It’s about combining what you’ve done with a commitment to lifelong learning to inform what you do today – and tomorrow.
by Caroline Leach | Sep 20, 2015 | Change, Leadership, Learning, Work/Life
When the world seems full of rejection, look for bright spots. And make the most of the them.
I choose to see rejections simply as milestones along my journey. They aren’t major rejections. A community involvement role here. A professional association board membership there. And some others along the way.
One bright spot is I got the volunteer job I wanted this year in National Charity League. I’m the inspiration chair for the Palos Verdes chapter. I give a short talk each month to inspire my fellow members.
We’re parents serving communities along with our daughters in middle and high school. We’re part of a national organization fostering mother-daughter relationships in a philanthropic organization committed to community service and giving 1 million hands-on volunteer hours annually.
And we’re busy – juggling children, careers and community.
So my inspiration this month began with a collective exhale. We were gathered on a scenic September evening at the seaside cliffs of the Point Vicente Interpretive Center.
And here’s what I said.
By a show of hands, how many of you –
- Have more texts, emails, pings and dings than you can answer?
- Have more calendar commitments than you can ever do?
- Feel like everyone but you leads a charmed life on Facebook and Instagram?
Well, welcome to a new school year!
One mom with two school-aged kids is also the junior senator from New York. Her name is Kirsten Gillibrand. In her book, Off the Sidelines, she says if you ask a mother how it’s going, the universal answer is “Um, barely holding it together.”
So you’re in good company with parents everywhere.
But my job is not to depress you. It’s to inspire you.
Since we often meet at the Palos Verdes Library, my theme this year is good books. And it’s a complement to the theme of this year’s president, Francine Mathieson – Be the Good.
And while you don’t need yet another thing to do, how many of you would like to:
- Increase your concentration and improve your memory?
- Connect better with people on an emotional level?
- Feel happier, calmer and less stressed?
Then reading, as little as six minutes a day, can help you do that.
A study on stress was done at the University of Sussex – yes, it’s in England, so it may or may not be on your daughter’s college list.
It showed reading was better at lowering stress than a number of other activities, such as listening to music, taking a walk, drinking tea or playing a video game.
Reading focuses your mind and crowds out worries – with no hangover, extra calories or other bad side effects. What could be better?
Thanks to Debra Young-Stearns and her team, you have a reminder bookmark on your chair about keeping calm and reading a good book.
The next time we meet at the library, visit the new releases section. It’s like being in a bookstore and walking out with every new book you want – for free!
(And post-inspiration talk, I took my own advice and found Frank Bruni‘s terrific book, Where You Go Is Not Who You’ll Be, pictured above).
There’s also a great new book out by Brené Brown called Rising Strong. You may have watched her popular TED talks or read her books. Her new book is about resilience and bouncing back from adversity.
I first heard Brené when I was driving to Lake Arrowhead a year ago to meet our very own Beth Graziano and other friends for a family weekend. And I have a feeling Brené and Beth would be the best of friends.
My life was busy, so I drove up by myself after the rest of the group. And I found the TED talk playlists to keep me company – pick a topic and you’ll be entertained by 18-minute talk after talk for several hours.
The last one as I wound my way up the mountain was called The Power of Vulnerability. With more than 21 million views, it has struck a universal chord.
I closed with a few words from Brené’s talk. About our children being wired and ready for struggle and being worthy of love and belonging. And about believing that “we are enough.”
Because, as Brown says, “when we work from a place that says, ‘I am enough,’ we’re kinder and gentler to the people around us, and we’re kinder and gentler to ourselves.”
I am enough. You are enough. Enjoy this beautiful season.
by Caroline Leach | Jul 4, 2015 | Corporate Communications, Leadership, Social Media
A birthday calls for celebration and reflection. And our nation’s birthday is no exception.
It’s a perfect day to be thankful for the many freedoms we enjoy in the USA. As a communicator, I believe our freedom of speech is particularly profound.
When our founders penned the Declaration of Independence 239 years ago today with its reference to the right to pursue happiness, they likely could never have imagined today’s world of social media, 24/7 news cycles and Sunday morning talk shows.
It’s distressing and frightening to hear about bloggers in other parts of the world who are sentenced to cruel and unusual punishments because they have dared to share their views.
That’s a right we are fortunate to have every day in America. However, freedoms come with a flip side called responsibility.
Words have impact. They can build people up. Or they can tear them down. Sure, according to the letter of the law you can post hurtful, snarky or even untrue content online. But why would you? What point does it serve? How does it make the world a better place?
Do you want to make the world’s problems worse? Or do you want to be part of the solution? As a realistic optimist, I like to believe people would overwhelmingly vote for the latter.
A very public figure in a recent TED talk on the price of shame called for a return to empathy and compassion. The talk had a call for us to become “upstanders,” by speaking up and standing up for others.
That would improve our world in so many ways. Yes, you can say anything you want. But your words will have consequences, good or bad. And if they’re digital words, they will last forever. So think before you send, post or tweet.
Penelope Trunk had great advice in her webinar called Reach Your Goals by Blogging. For those wanting to develop their careers through blogging, her advice was simple: “just don’t write about where your security clearance goes.”
If you don’t work on a field where security clearances are required, it simply means to think about what’s confidential and sensitive information, and don’t blog about that.
That still leaves a myriad of interesting topics to write about. And it fits well with the Josh Ochs mantra I mentioned in How to Be Social. If you keep it “light, bright and polite” in social media, as Josh recommends, you’ll be in good stead.
That doesn’t mean you have to be an online Pollyanna or avoid addressing big issues head on. But it does mean to think about discussing them in a constructive way, being balanced and looking for solutions.
This will become more and more important the more digital our world becomes. In The Reputation Economy, author Michael Fertik talks about how all kinds of decisions affecting you will be made in the future — based on the digital persona you either actively or passively create.
Make sure it’s the one you intend. Speak as freely as you like, but realize there will be consequences, good or bad.
One of my first bosses in corporate communications had great advice. Highlight the benefits of the company or the particular initiative, he said, and showcase it in a positive light. Tell the truth, act with integrity and address “what’s in it for the audience.”
With that said, how do you balance freedom and responsibility?
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