by Caroline Leach | Jan 1, 2016 | Corporate Communications, Work/Life
Early in my career I had to visit a supplier in France. The company was in Paris, so evenings became perfect for sightseeing.
The Eiffel Tower was high on my list. I asked one of my French colleagues if he had any suggestions for my visit. Surprisingly, he hadn’t visited the landmark, despite living in the area of many years.
The same dynamic applies to me at times in Los Angeles. Some things are so close, I could go any time. As a result, “any time” often doesn’t happen.
On New Year’s Day in 2015 as I watched the Rose Parade on TV, I decided it would be fun to go this year. Pasadena isn’t far from home. And I had happy memories of attending the parade once as a teen.
What fun this morning was. There was the parade of street vendors and bicyclists before the event. Supporters of one of the presidential candidates had their own parade after the last official parade participants disappeared down Colorado Boulevard.
And I don’t recall ever seeing in the televised version the pooper scoopers who follow each group of horses. Yet these were some of the most animated and crowd-friendly people in the parade. They waved, danced and took selfies with spectators.
When skywriters filled the sky with political messages, even the marching band at our spot on the parade route turned to look. Some pulled out their phones to snap pictures.
The element of the unexpected was what made the day. It made me think about the practice of PR. What a fascinating way to attract attention and dominate social media.
It’s funny how leisure time can help you think in new ways about your profession and about your work.
That was one of the key points that caught my eye in Laura Vanderdam‘s book, What the Most Successful People Do on the Weekend.
She also suggests having 3 to 5 “anchor events” each weekend – a dinner with friends and family, a movie, a bike ride, a trip to a local landmark and so on.
To fuel those events, she advocates making a List of 100 Dreams. The ones within an hour or two of your house can serve as inspiration for weekend planning.
Her idea that you need to plan your weekends as much as you plan your work weeks leads to a lot more fun and enjoyment. And that perspective makes everything in life better, whether it’s personal or professional.
Find Your Adventure was the theme of today’s Rose Parade. What will your adventure be this year?
by Caroline Leach | Dec 26, 2015 | Corporate Communications, Learning
What’s an upside to waking up in the middle of the night?
Here’s one: when a pre-ordered book from Amazon downloads after midnight on the publishing date.
A Christmas gift arrived early this week with Amy Cuddy‘s new book, Presence: Bringing Your Boldest Self to Your Biggest Challenges.
You may have been among the 30 million views of her TED talk, Your Body Language Shapes Who You Are.
If so, you know about “power posing.”
When you’re facing a challenge – whether it’s a big presentation or a job interview or an everyday interaction – strike a powerful pose for 2 minutes. Making your body big will make your mind feel more confident.
Two years ago I tried this for the first time. I was planning our Chairman’s annual leadership meeting. As I was meeting with my boss to finalize the agenda, he suggested I should speak at the meeting.
WH-A-A-A-T?
The terror and excitement of speaking before 200 of my leadership peers fought a valiant duel. In my mind. In seconds. And then I said, “Sure, I’d be glad to speak.”
The opportunity won out over the fear. But now I had to perform. And it had better be good.
I began with the usual speaking preparation I would bring to any C-suite leader in my role at the time leading corporate communications.
The topic? Leading Communications.
Or, how my fellow leaders could lead communications among their teams, cascading leadership meeting messages across the enterprise.
And perhaps not so coincidentally, it’s also the original title of this blog.
The brainstorming, writing and practicing began. The weekend before the event I set up my iPhone to record myself giving the presentation in the meeting room.
Two days before the event, I did a dry run for a few colleagues and team members.
And it it fell painfully flat. No connection. No spark. No magic.
They were nice about it. But their body language spoke louder than any words of encouragement ever could.
There were still 48 hours to redeem myself.
I remembered the time Mark Cuban came to speak at our company in the early 2000s. He drove all night to get there. He was friendly and engaging with our employees.
Most memorable were his words about client meetings and commitments. A client would ask for something, and the group would agree it would be delivered the next day.
Later, Mark and his colleagues would look at each other and say they had no idea how to do what they’d just committed to. But they had all night to figure it out. And figure it out, they did. Time and time again.
If they could do it, so could I.
Picking myself up off the metaphorical floor, I got to work. I revised my speech so it focused more on the audience. And what was in it for them.
But what made the most difference on the day of my speech was the simple, yet powerful advice of Amy Cuddy in her TED talk.
It was to adopt the Wonder Woman pose for 2 minutes, before my speech.
The only problem?
My talk was right after a few other speakers, so I couldn’t power pose in private, as Cuddy recommends. So I did the next best thing. I took up as much space as I could, without violating too many social norms.
I sat up straight. I stretched out one of my arms across an adjoining chair. I put another hand on my hip. I planted my feet solidly on the floor. I took deep breaths.
The audience body language post speech? Smiles. Applause. Fist bumps.
Yes, power posing really works.
Two of my work colleagues screened Cuddy’s TED talk at a Lean In circle last year. It was a great session, with ideas like jumping into group conversations one beat after the current speaker’s last word.
So I couldn’t wait for Presence when it came out this week. I wanted to know more secrets to bringing my best self to the challenges of life.
What is presence? Cuddy defines it as “the state of being attuned to and able to comfortably express our true thoughts, feelings, value and potential.”
And what did I find? A well-researched, highly entertaining, inspiring and actionable book. Most of all, it reminded me to do the following:
- Start each day with a power pose
- Stand up straight
- Take up space
- Breathe deeply
- Share the power of presence with others.
The book also underscores the importance of personal power – an infinite resource that’s always available to you. It’s yours for the taking.
As Cuddy describes personal power, “it’s about access to and control of limitless inner resources, such as our skills and abilities, our deeply held values, our true personalities and our boldest selves.”
As a new year dawns, I hope you’ll bring your boldest self.
by Caroline Leach | Nov 22, 2015 | Corporate Communications, Learning, Marketing & Analytics, Social Media
What will jumpstart my learning project?
Looking no further than my iPhone, a few apps already have valuable marketing content. During my morning news ritual, I’ll scan a post from these 3 areas.
First, The Wall Street Journal app has a CMO Today section. The articles there now about Hulu, Fox and Snapchat are all relevant to my organization’s technology and entertainment space.
Second, my favorite blogs folder already includes Seth Godin and Chris Brogan.
Linchpin was my introduction to Seth in 2010, and I’ve been a fan ever since. His “don’t snowglobe me, bro” became a rallying cry on my corporate communications team to focus on our audience and our customers.
Social Media 101 and The Impact Equation were my previous introductions to Chris Brogan. They helped guide my early forays into social media.
Third, my Harvard Business Review subscription has a custom news feed. I’m now following the topics of branding, customer service, data, marketing and market research.
This post came with another learning opportunity. I’ve been wanting to try Canva, a graphic design platform. I heard about it on an IABC webinar by Guy Kawasaki on The Art of Social Media.
It was easy to get started with the iPad app. It’s loaded with beautiful images, plus you can use your own photos. It has great templates for social media platforms, presentations, posters and more.
As I write this post, I haven’t yet included any women who are marketing thought leaders. So I’ll go with Ann Handley. She’s head of content at MarketingProfs and the author of Everybody Writes, a quite engaging book I started reading this weekend.
The most delightful learning from this post is how much marketing-related reading I’ve been doing all along. I’m not really starting from scratch, after all.
Like most things in life, we know more than we think we do. We just have to claim it.
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