by Caroline Leach | Aug 30, 2015 | Careers, Change, Corporate Communications, Learning
A colleague recently asked me about the top three qualifications in public relations, today and in 2025.
It was for a curriculum review at a university’s journalism and mass communications school.
My first thought was about the tsunami of change we’ll see in the next 10 years. It would be easier to predict what the next three to five years will bring.
The Future Work Skills 2020 report by the Institute for the Future came to mind. Smart machines, new media and global connectivity are just some of the trends reported that will shape the future of PR and corporate communications.
For today, Tell Me About A Train Wreck, my blog post on what I’m looking for in a new hire, led me to the top qualifications for 2015:
- Critical thinking. Using reasoning and and systems thinking to make decisions and solve problems is the foundation for this field (and many others). This is a key skill in the framework for 21st century learning.
- Writing – for a social, mobile, global and video-based world. Writing reflects sound thinking. And in a world suffering from information overload, writing today has to be clear, concise and compelling.
- Business acumen. A thorough understanding of the business, the competition and the industry is key to successful PR and corp comms. Give equal weight to learning about PR and the business world.
As I started projecting future qualifications, I ended up with the same three. Yet, those will hardly be sufficient for what the world will look like a decade from now. So to those foundational skills, I would add:
- Tech savvy. This encompasses everything from video production to learning to code. As the Wall Street Journal reported, it’s about gaining “procedural literacy” and thinking about how processes work in the world. In the PR realm, it will become increasingly important to bring art (writing) and science (technology) together to engage and influence people in the future.
- Data analysis. With the explosion in data creation, it will become increasingly important to analyze data, see patterns, choose an appropriate course of action, and know how to ethically and appropriately present data to change behaviors. This is also vital to consider on a personal branding level through Michael Fertik’s The Reputation Economy.
- Creativity. This is another 21st century skill. And it’s one that’s closely linked with innovation. With data, technology and information, a creative ability enables connections and something new and fresh from considering and combining seemingly disparate ideas and concepts.
With so much to learn, where’s a good place to start?
Often, it’s by doing one new thing and taking just one step.
As a new school year kicks off, I’m recommitting to learning a new language with my Spanish studies. My husband is brushing up on his Italian, and our children are heading back for the first day of school.
What are you learning this fall?
by Caroline Leach | Aug 23, 2015 | Change, Learning
How do you ride a tsunami of information?
As Moore’s Law fades into oblivion (maybe), email has eclipsed it, doubling seemingly every season, rather than every two years.
With pings and dings every second, how do you know what’s important? What to pay attention to? And how to allocate your time?
In trying to answer to those questions, I wonder if they’re the right ones.
It’s really a matter of knowing your most important priorities and focusing your time on those. You can then crowd out the noise and distractions with benign neglect.
And there’s one more ingredient to add to the mix – scanning the environment few new ideas and opportunities. Learning where to dig deep and what to ignore.
And setting up systems to make that happen for you. Silencing pings. Blocking spam. Automating filing.
In the GTD model by David Allen, you get everything out of your head and into your organizing system. That way you don’t waste precious brainpower trying to remember an appointment or a deadline.
He calls this having a mind like water. It means your mind is free to work at its highest and best level – thinking, synthesizing and ideating.
In addition, try reading, writing and coloring. Yes, coloring.
I’m a little late to the coloring craze for adults. Apparently it launched in 2013 with the publication of Johanna Basford’s Secret Garden.
And I have Julia Cameron and The Artist’s Way to thank for it. I’ve long been a fan of her practice of morning pages. It’s three verbatim pages of longhand writing that clear your mind and prepare you for your day. And it’s another great way to achieve a “mind like water.”
But I’d never really embraced the related concept of an artist’s date – an hour for yourself each week to do something fun and engaging. The purpose? To “restock the well” and generate new ideas.
Until earlier this month. With no real agenda, I went to one of my favorite places – Barnes & Noble. Usually when I go, I have a list and a deadline. But I decided I’d wander through some new sections of the store and see what caught my eye.
It ended up being creative coloring books, for relaxation and mindfulness. The next stop was Staples for pencils, pens and crayons.
Coloring envelops your mind, focusing and freeing it. It’s somewhat like coming up with good ideas while walking or showering. It puts your brain in neutral while you create something of beauty. And even more beautiful is the ideas that flow in the process.
When you’re looking everywhere else for answers, it’s worth remembering that you already have them in yourself. Because you’ve always had the ruby slippers. You just have to click your heels.
by Caroline Leach | Jun 28, 2015 | Change, Leadership, Learning
What are the work skills of the future?
My last post on Working Globally prompted me to revisit a fascinating report that the Institute For the Future published called Future Work Skills 2020.
It sets forth six change drivers in the world that will reshape how we work:
- Extreme longevity. How will you think about living your life that may extend to 120 years . . . or beyond?
- Rise of smart machines and systems. How will you effectively interact with machines in the worlds of work and play?
- Computational world. How will data drive your life and your decision making?
- New media ecology. How will you communicate effectively in a more networked, visual world?
- Superstructed organizations. How will you communicate and connect on a massive scale, beyond traditional organizational boundaries?
- Globally connected world. How will you increase the diversity of your connections and your adaptability to multiple cultures?
These disruptive changes then pointed to 10 key skills for the future. And while they apply to all workers, it’s interesting how many of them have specific implications for communicators.
That means corporate communications will take on even more significance in the future. Communicators have a key role to play in helping people make sense of complexity and focus on what’s most important to the organization and its stakeholders.
Let’s look at cross-cultural competency. As one of the 10 key skills of the future, it’s defined as the ability to work effectively in different cultural settings.
You could end up working anywhere in the world. Or working with other people around the globe, regardless of your geographic location.
And if you don’t see that opportunity in your current role, it’s something important to seek out where you are or in your next move.
And to work effectively anywhere in the world, you have to be adaptable and flexible. You have to quickly get a read on how people think, how they get things done, and what social and cultural norms they follow. These are great overall change management skills, too, by the way.
Striking the right balance in cultural adaption is also important. As Andy Molinksy of the Brandeis International Business School says, “adapt to a new culture, but don’t go too far.”
Not only should you assess how another culture is different from yours, he says, but you also need to understand the level of difference and adjust your behavior to the right degree.
This is where a focus on diversity and inclusion is invaluable. The Future Skills 2020 report highlights the important role of diversity, in both cross-culture adaptability and in innovation.
This is the ability for diverse teams to come together, identify their points of communality as well as the different perspectives and experiences that enable them to innovate, and created a shared agenda.
In my current role, the markets we serve in the United States and Latin America are diverse and evolving rapidly. Our workforce must fully reflect our customer base, as well as understand the needs of each customer segment.
We also depend on a constant stream of innovation, which is fueled by new ideas and new thinking that come from a diverse workforce. And an inclusive workplace culture is one that fosters collaboration, productivity and engagement.
Want to know more? Check out DIRECTV’s Corporate Social Responsibility Report.
And speaking of diverse teams, pictured above are just a few of my incredible colleagues. Every day I’m amazed and awed by their ideas, insights and accomplishments, and how they all come together to create a highly engaging work environment and corporate culture.
What other skills help to operative effectively in any environment? One is speaking the language. I’ll explore that in an upcoming post.
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