by Caroline Leach | Nov 21, 2015 | Careers, Change, Learning, Marketing & Analytics, Work/Life
What activity captivates you? Completely absorbs you? Compels you to do it no matter what?
For me, it’s writing. And reflecting on the first year of this blog, it’s about learning.
And I have a lot of learning to do. Don’t we all?
I started this blog to explore corporate communications – leading the function, the field and the future.
Now I find myself with the amazing opportunity of pivoting into marketing.
Of course, corporate communications and marketing have many parallels.
In communications, the focus is on the benefits of any given topic, initiative or program. Its purpose is to influence beliefs and actions. It’s about leading change and transformation. And it’s about business performance.
Those attributes also apply in marketing. Yet at the same time, I’m learning a new function, a new language and a new culture.
The usual cliches apply. Drinking from multiple firehoses. Feeling like part of Lucy’s famous chocolate scene.
There must be a better way – to identify what to learn, how to learn and how to do it fast.
Beyond that, I’m grappling anew with the big question from college – what do I want to do with the rest of my life?
It’s an eery deja vu feeling, as a parent of two teens. What will they need to know as they become adults?
At the current pace of change, an HBR blog post projected that “you have to recover one-quarter of your college education every 5 years.”
The authors gently suggested devoting 3 hours a week to learning and preparing for the future. While the math worked out to 6 hours a week, 3 seemed more realistic.
As I invest time in learning, I’ll write about it in this blog. It’s my learning project over the next year.
A blog is supposed to have a laser-like focus on a single topic. But as technology makes our lives more transparent and interconnected, I’ll address multiple learning topics.
Each month I’ll focus on an area of marketing and an area about life. That’s my approach to work/life, because they’re one in the same and not two separate spheres. One influences the other, and vice versa.
With thanks to Nina Amir, I did a mind-mapping exercise (pictured) this weekend with sticky notes on a poster board.
On this learning journey I’m also inspired by Gretchen Rubin. Her year-long happiness project was part of my last post, To Feel Good, Do Good.
And although I don’t (yet) have a detailed roadmap or a perfect plan, I’m taking to to heart the wise words in Just Start.
I’m taking a step forward and learning as I go.
by Caroline Leach | Nov 20, 2015 | Change, Work/Life
This post is based on my inspiration at the November meeting of the Palos Verdes Chapter of National Charity League.
Here are a few things to give thanks for – Fall weather. Football. Fireplaces. Finally!
Our president Francine Mathiesen is a great model of this year’s theme of “Being The Good.” And Thanksgiving is great for doing good.
NCL is full of opportunities – turkey dinners for Boys & Girls Club, meals at LA Food Bank, time with children at Peace4Kids, and more.
And by doing good, you’ll feel good. People who are givers are happier. You already know this, but it’s worth a reminder.
Why? Because of the “happiness curve.” People start life out happy, but then a funny thing happens.
Happiness hits rock bottom in the 40s and early 50s. The global average is 46. So be happy if you’re past that age, because you’re already on the upswing.
One theory is teenagers are a drag on happiness. The Economist asked, “Could the misery of the middle-aged be the consequence of sharing space with angry adolescents?”
In our house, we turned the “angry adolescent” phrase into a joke when one of our teens is in a bad mood. It lightens up heavy moments.
That brings me to a great book. Who’s read Gretchen Rubin’s The Happiness Project?
She took a year to experiment with becoming happier. Each month she had a new focus – boosting energy, remembering love, making time for friends, and so on.
She’s a wife, a mother of two daughters, and a lawyer. When she clerked with Supreme Court Justice Sandra Day O’Connor, she realized she wanted to be a writer.
You might enjoy doing your own happiness project in 2016.
She starts by sharing her “Secrets of Adulthood.” Here are my favorites:
- People don’t notice your mistakes as much as you think
- Most decisions don’t require extensive research
- It’s important to be nice to everyone
- By doing a little bit each day, you can get a lot accomplished
- If you can’t find something, clean up
- You don’t have to be good at everything
- If you’re not failing, you’re not trying hard enough
- People actually prefer that you buy wedding gifts off their registry
- You can’t profoundly change your children’s natures by nagging them or signing them up for classes
- Do good, feel good – because one of the best ways to make yourself happy is to make other people happy.
So how did I try doing good? As a start, my family had fun putting together Thanksgiving dinners for the local Boys & Girls Club.
What else brought joy was helping a friend.
She’s self-employed as a manicurist and comes to Los Angeles once a week to work. The hotel where she stays raised its rates, so she asked for my advice about increasing her own.
Instead, I suggested we check out Airbnb. There have to be lots of people in the area with an affordable extra room or guesthouse.
We downloaded the app together, did a search and found some great-looking options.
The smile on her face made my day.
That’s the kind of happiness project Gretchen Rubin advocates.
While she was inspired by other happiness projects – Henry David Thoreau’s move to Walden Pond and Elizabeth Gilbert’s travels in Eat, Pray, Love – she didn’t want to reject her everyday life.
Here’s what she said: “I wanted to change my life without changing my life, by finding more happiness in my own kitchen. I knew I wouldn’t discover happiness in a faraway place or in unusual circumstances.
“It was right here, right now – as in the haunting play The Blue Bird, where two children spend a year searching the world for the Blue Bird of Happiness, only to find the bird waiting for them when they finally return home.”
by Caroline Leach | Nov 7, 2015 | Careers, Change, Leadership, Learning, Marketing & Analytics
“You have to let go of something to make room for something new.”
Author Cynthia Oredugba (pictured, right) shared this and more at a Women of AT&T Southern California fundraiser for scholarships.
Led by chapter president Georgia Zachary (pictured, left), the event was held this weekend at Marmi at The Point in El Segundo, Calif.
How did I find myself there?
For the last year I’ve led the DIRECTV Women’s Leadership Exchange – an employee resource group for professional development, networking, mentoring and community service.
DIRECTV was acquired by AT&T this summer, creating the world’s largest pay TV provider and a video distribution leader across TV, mobile and broadband.
Among other things, our employee resource groups are coming together. This is how I found myself listening to Cynthia Oredugba talk about change.
“You can’t get better by staying the same,” was another truth she shared that struck a chord.
It reminded me of the DIRECTV Leadership Development Program I attended two years ago.
At the end of a life-changing week, I realized I’d only thought I had a big dream for myself in becoming VP of Corporate Communications.
Coming out of the program, I was energized by the idea of pivoting and stretching into a new area – whether that was investor relations, operations, marketing or something else entirely.
But it wasn’t until the transformative coming together of AT&T and DIRECTV that an opportunity would arise.
Three weeks ago, I moved into a marketing role. It centers on the customer experience, consumer research and the vision for the future of the marketing organization.
This speaks to the opportunities that come from change. And from being part of a newly combined company. And among leaders with a commitment to talent mobility as a way for people to grow and contribute.
It also allows me to explore for the first time my full spectrum of the high-scoring artistic, social end enterprising parts of the Strong Interest Inventory. This career assessment tool links personal interests with a variety of career fields.
I’ve long seen Human Resources, Corporate Communications and Marketing along a related spectrum of careers that blend the qualitative and the quantitative, design and data, and people and products.
Having spent many years in Corporate Communications and HR leadership roles, I’m thrilled to have an opportunity in Marketing.
And now the hard work begins. Applying previous knowledge to new situations. Addressing new business challenges. Adapting to new norms.
It’s a good thing I love learning. Because there’s going to be a lot of it in the near future. And we all need to be constant learners, whether or not we’re changing jobs, functions or companies.
Thankfully I work with a lot of great people who are more than willing to answer questions and share insights.
As I dive into the new role, I’ve been pleasantly surprised by the many parallels between what I used to do and what I do now.
And that’s been the best learning of all. You don’t have to let go of something you’ve loved as you move into something new.
You just have to let it evolve into a new state. It’s about combining what you’ve done with a commitment to lifelong learning to inform what you do today – and tomorrow.
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