by Caroline Leach | Apr 1, 2016 | Careers, Corporate Communications, Learning, Marketing & Analytics
Who doesn’t love binge watching a favorite show?
Whether it’s Game of Thrones or Billions, watching multiple episodes in a single sitting makes the experience more intense, rewarding and fun.
That’s a fun part of working for at the company that provides DIRECTV. Whether it’s the DIRECTV app or a programmer app with the subscription, it’s easy to stream great content on a mobile device.
It got me thinking about how binge watching might apply to online learning. Could it make learning more effective? More efficient? How about more fun?
And why was I pondering this question?
A Fortune 10 CEO was recently quoted in the New York Times on reskilling people for the future. “There is a need to retool yourself,” he said, “and you should not expect to stop. People who do not spend 5 to 10 hours a week in online learning will obsolete themselves with the technology.”
(Full disclosure: I work for this great company. Opinions in this blog are my own.)
While it’s true that small steps add up to big changes, it’s possible to accelerate learning by binge viewing great online courses.
As an example, for professional certifications that require ongoing education, binge viewing online courses is highly effective.
Why?
- It eliminates the inefficiencies of starting and stopping courses.
- It amplifies learning by increasing the ability to see patterns and make connections between seemingly disparate concepts and information.
- And a significant amount of learning can be completed in a relatively short time, fueling more motivation to seek out further coursework.
As I rectify my accreditations in public relations and human resources every 3 years, this strategy has made ongoing learning more efficient and more fun.
And it’s worked well for a series of marketing essentials courses I co-created with colleagues in my new career role. And for several weeks my action-item list has included “complete this series of online courses.” But somehow it didn’t happen. Until today. And here’s why.
Schedule time. The 5 online courses I need to complete are 90 minutes each, totaling 7.5 hours. Have you ever found a full day without meetings that you could commit to online learning?
Earlier this week I looked at my schedule and saw I had a few open late afternoon hours on a Friday. So I booked it for 2 online courses. Which then became 3, as I was pulled into the reward of completing course after course.
It was much easier to click into that next course as long as I was already online, in a comfortable place, and with a few hours of time I’d blocked out.
Make yourself comfortable. Maybe there’s a comfortable chair in your workspace. Or a standing desk. Or even a treadmill desk. What would make the environment even better? Your favorite coffee beverage? A healthy snack?
Focus on the course. Find a quiet place. Close your door if you have one. Turn off email and text notifications and other sounds on mobile devices.
Enjoy the experience of focusing intently on only one thing. Research shows that humans can’t multitask anyway, as much as we delude ourselves into thinking that we can.
Write notes on key points. Listen for 3 key takeaways. There’s magic in the number 3. It focuses your thought processes and forces you to prioritize what you heard and saw.
Taking notes on those key points helps to solidify the learning, especially if you hand write them. And you have something you can quickly refer to when you want to refresh your learning.
Take one immediate action. Of those 3 key points, what’s one thing you can put into action right away?
As part of my PR recertification, I listened to an IABC webinar on the art of social media by Guy Kawasaki. That’s how I discovered Canva. It makes anyone, including me, into a graphic designer. Many of the images in this blog are from Canva.
Given the need for all of us to prepare for our next career, why not binge watch your way to a new skill?
by Caroline Leach | Jan 31, 2016 | Careers, Change, Learning
When you’re learning something new, there’s often an expectation that you’ll pick it up easily. That it will be smooth sailing. That you won’t skip a beat.
After all, the world moves faster every day. The competitive landscape is more intense than ever. Time is in short supply. It’s one sprint after another to learn what you need to know. Learning curves can feel like vertical climbs.
But when in your life have you learned something new and performed it perfectly right from the start?
As Malcolm Gladwell wrote in the book Outliers: The Story of Success, it takes about 10,000 hours to master a skill.
The hard part is the feeling of incompetence that comes along with learning. Two things happened this week that made me think more about being bad at something new.
First was reading the work of Erika Andersen in an HBR post, which was the subject of my blog post yesterday. She wrote about how to identify the next skills you should learn.
In that was an angle on having to be bad at something before you can be good. The important thing, Andersen says, is to continue on through the bad phase so you can get to the good.
In fact, it’s the subject of her new book coming out this winter called Be Bad First: Get Good at Things Fast to Stay Ready for the Future. Sign me up. The pre-ordered book will download on my Kindle app on March 8.
In a Forbes post that may have inspired the book, she gives great strategies for How to Get Good at Things By Being Bad First. One of them is managing your self talk and being deliberately encouraging in how you speak to yourself.
That brings me to the second thing that happened this week. I’ve been trying different yoga classes, looking for 2 to do consistently each week. In addition to the serenity, stretching and balance benefits, I’m training to do paddle board yoga in the spring and summer.
And I’m moving through being bad into being good. One of my yoga instructors gave me a little smile this week when I at last managed to transition into Warrior II with the correct arm in front.
And my first experience with stand up paddle boarding last fall left me with a patch of broken skin on my thumb from holding the paddle the wrong way. The skin healed, and I figured out a better way to paddle.
Something the teacher in yesterday’s yoga class said made a big impression on me. He advised us not to condemn, judge or demand. If we let go of these mindsets and expectations, we will be calmer and happier.
These could apply to others. They could also apply to ourselves. By letting go of judging ourselves and demanding perfection, we are more free to experiment and learn.
That’s what Andersen is saying too. Most everyone will be bad at something when they first start. But by having faith in your ability to persevere and learn what you need to know, you can get good.
Another great book, What To Do When You’re New by Keith Rollag gives strategies for you to perform new things in front of people who aren’t familiar to you. Focusing on learning and getting better, rather than being good right away, is a great tip.
And his HBR article on being new gives good guidance on asking questions: consider what you want and why, determine whom to ask and if the time is right, ask short to-the-point questions and express thanks.
It’s humbling to recognize what you don’t know and what you need to learn. To try to ask the right questions, even when you don’t know what you don’t know. To take a crack at doing the new task. To learn from and recover from the inevitable mistakes. To start building competence.
This is what I’m doing in my new career role in marketing. This is how I navigate new community leadership roles. And this is how I approach my exercise classes. It’s not easy, but I keep moving forward.
As I learned from my yoga teacher, don’t judge yourself or demand perfection. Be kind to yourself and let yourself experiment. You’ll achieve much more, much faster and much better than you ever thought you could.
by Caroline Leach | Nov 21, 2015 | Careers, Change, Learning, Marketing & Analytics, Work/Life
What activity captivates you? Completely absorbs you? Compels you to do it no matter what?
For me, it’s writing. And reflecting on the first year of this blog, it’s about learning.
And I have a lot of learning to do. Don’t we all?
I started this blog to explore corporate communications – leading the function, the field and the future.
Now I find myself with the amazing opportunity of pivoting into marketing.
Of course, corporate communications and marketing have many parallels.
In communications, the focus is on the benefits of any given topic, initiative or program. Its purpose is to influence beliefs and actions. It’s about leading change and transformation. And it’s about business performance.
Those attributes also apply in marketing. Yet at the same time, I’m learning a new function, a new language and a new culture.
The usual cliches apply. Drinking from multiple firehoses. Feeling like part of Lucy’s famous chocolate scene.
There must be a better way – to identify what to learn, how to learn and how to do it fast.
Beyond that, I’m grappling anew with the big question from college – what do I want to do with the rest of my life?
It’s an eery deja vu feeling, as a parent of two teens. What will they need to know as they become adults?
At the current pace of change, an HBR blog post projected that “you have to recover one-quarter of your college education every 5 years.”
The authors gently suggested devoting 3 hours a week to learning and preparing for the future. While the math worked out to 6 hours a week, 3 seemed more realistic.
As I invest time in learning, I’ll write about it in this blog. It’s my learning project over the next year.
A blog is supposed to have a laser-like focus on a single topic. But as technology makes our lives more transparent and interconnected, I’ll address multiple learning topics.
Each month I’ll focus on an area of marketing and an area about life. That’s my approach to work/life, because they’re one in the same and not two separate spheres. One influences the other, and vice versa.
With thanks to Nina Amir, I did a mind-mapping exercise (pictured) this weekend with sticky notes on a poster board.
On this learning journey I’m also inspired by Gretchen Rubin. Her year-long happiness project was part of my last post, To Feel Good, Do Good.
And although I don’t (yet) have a detailed roadmap or a perfect plan, I’m taking to to heart the wise words in Just Start.
I’m taking a step forward and learning as I go.
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