by Caroline Leach | Feb 22, 2016 | Corporate Communications, Work/Life
What makes a great speech?
Humor. Brevity. Meaning. Emotion. Love. Those were the hallmarks of some touching remarks I heard over the weekend.
And no, it wasn’t a TED talk or a corporate retreat. It was a high-school soccer banquet. Seen through the eyes of a freshman parent.
The most impressive part was the level of preparation. Each graduating senior had a freshman talk about what they learned from that player.
And whether they pulled a piece of paper or an iPhone out of their pocket, they had all clearly put thought into what they were going to say.
After the freshmen had their say, some of the seniors shone the spotlight on their coaches.
A few memorable mantras from the many vignettes –
- No matter what happens, you have to make the best of it
- Some of the biggest learnings happen off the field
- Someday I hope I can make people feel as special as my coach made me feel.
Whether they were talking about soccer, or life or both, a lot of great lessons had been role modeled, learned and shared.
What struck me the most was the level of poise these young athletes demonstrated. That’s what comes from having many opportunities to speak in group settings.
They showed how much inspiration – not to mention humor – you can bring to a very short speech.
There’s no need to hem or haw or spend a long time leading up to the punchline.
They simply shared what was in their hearts.
by Caroline Leach | Feb 21, 2016 | Learning, Marketing & Analytics
Headlines are critical in corporate communications.
If someone reads nothing else but the headline, will they get the key message? And will the headline compel them to read the story?
A tweet can serve the same function. Can you get your key message across in under 140 characters? Will it engage your followers to click on the related link?
It turns out, there’s another powerful use for headlines and tweets. Alexandra Samuel outlines this in her HBR post How Content Marketers Can Tell Better Stories with Data.
“Start with your dream headline,” Samuel advises. She likes to start by “imagining my dream headlines or tweets: the discoveries that I would love my data to yield.”
Samuel gives the example of looking at child-related security risks. “I hoped to discover the security practices that led to the biggest reduction in online misdeeds,” she wrote, “something like ‘good passwords cut hacks perpetrated by kids by 50%’.”
This informs how she tackles the research. What’s less important is whether the discovery she wants to find is actually supported by the research. Because the method provides focus to the research.
This gives a better ability to discover “data that would yield the best-case outcome.” The headline and the story then evolve based on the most interesting and relevant insights from the data.
My first introduction to Alexandra Samuel was through her series of e-books, which ultimately become Work Smarter with Social Media. These helped me to work better with LinkedIn, Twitter and more.
That’s why I was drawn to Samuel’s articles during my Sunday morning reading of HBR posts on marketing, market research and data. It’s all part of my ongoing, online learning project.
And it speaks to the 5-plus hours of learning that everyone at my employer is encouraged to do to mobilize the future.
We’re all lifelong learners. It’s a gift to be part of a company that creates a learning culture to do just that.
What are you learning today?
by Caroline Leach | Feb 19, 2016 | Work/Life
This post is based on my inspiration at the February meeting of the Palos Verdes Chapter of National Charity League.
One thing I love about Southern California is that winter is over by February. The rest of the country may be snowed in, but we’re enjoying summer weather.
We’re just over 20 days from daylight savings. Not that I’m counting.
Spring is around the corner. And you know what the means. Spring cleaning.
There was a great quote I was trying to find but never exactly did. It was something like, “now that I’ve cleaned out my refrigerator, I have clarity on what I want to do for the rest of my life.”
There’s something very freeing about decluttering. Letting go of things that no longer serve us. Opening doors for new experiences.
Japanese organizing expert Marie Kondo calls this “the life-changing magic of tidying up.” That’s the name of her bestselling book about the art of decluttering and organizing.
And it’s as simple – and as difficult – as this: taking every item in your house in hand and asking yourself, “does this spark joy?”
If it does, keep it. If not, thank it and give it away.
Because, as Marie says, “when your room is clean and uncluttered, you have no choice but to examine your inner state. You can see any issues you’ve been avoiding and are forced to deal with them.”
And, “From the moment you start tidying, you will be compelled to reset your life. As a result, your life will start to change. It gives you a drastic change in self perception — the belief that you can do anything if you set your mind to it.”
This manifested itself in my life 5 years ago. Following a particular intense time, I started by clearing my calendar. That was followed by tidying my house. A slimmer, trimmer body followed that.
What Marie wrote is really true. “The true goal should be to establish the lifestyle you want most once your house has been put in order. Pour your time and passion into what brings you the most joy, your mission in life.”
Humor can also spark joy, but I don’t consider myself a comedian. So when I saw a parody of Marie’s book, I grabbed it, hoping for some great laughs to share.
It’s called, The Life-Changing Magic of Not Giving a F—. Or, how to “stop spending time you don’t have with people you don’t like doing things you don’t want to do.”
And while there IS some humor in it, the message was quite serious.
It’s about knowing what’s important to you. And gracefully bowing out of what’s NOT important to you. This is such a freeing concept.
How many of us do things we don’t really enjoy out of obligation? What if we just said no? Because it’s really about saying yes to ourselves and what’s most important to us.
There was a few “obligations” on my list that I promptly dispatched. And it made my giddy with happiness.
So ask yourself this question about the possessions, the people and the action items in your life.
Does it spark joy?
If not, you know what to do.
by Caroline Leach | Feb 13, 2016 | Leadership, Social Media, Work/Life
“Find Your Inspiration” greeted us on the tram today as we arrived at the Getty Center in Los Angeles.
What a great way to build community. It created connections through social media with #GettyInspired.
Not only was I inspired myself and in how my family responded to our visit, but I could also see how others experienced this architectural and artistic treasure.
There was a common experience in being part of something bigger than ourselves. This is a hallmark of all storied brands, and the Getty sets a great example.
The Getty has been the site of many a previous inspiration for me. The DIRECTV annual leadership development program. A National Charity League gathering for an architecture tour. Many family visits, including today’s.
Today was by far my favorite. We checked into a tour of the collection’s highlights. It was led by a passionate and knowledgeable docent who ably linked art history with current events.
We learned how Rembrandt, who never traveled more than 40 miles from his home, had haunted flea markets of his day to collect props used in his paintings.
We learned how Peter Paul Rubens and Jan Brueghel the Elder had collaborated on a painting about the transience of peace in The Return from War.
We learned how Vincent van Gogh painted Irises, the vibrant view outside his window in his first week at the sanitarium in Saint-Remy, France.
And it was only a few hours later that we heard the news of Supreme Court Justice Antonin Scalia‘s passing. Whatever your politics, it underscores how each day is really all that each of us has.
That was poignantly clear in today’s New York Times article about an AT&T leader who overcame great adversity.
(Full disclosure: I work at this company and this blog represents my own opinions.)
This leader’s mother encouraged him to imagine himself in different circumstances.
That’s the power of inspiration.
by Caroline Leach | Feb 7, 2016 | Change, Work/Life
As if Super Bowl 50 wasn’t enough excitement for one weekend, try two high-school winter formals and a retirement party on one super Saturday night.
All of these events interwoven with seemingly unrelated threads got me thinking. Mainly about the similarities among life’s transitions. And how we have more in common with each other than we think we do.
Whether you’re just starting high school, as my son is. Or finishing high school and contemplating college, as my daughter is. Or celebrating 35 years of service with a company, as a former boss of mine is.
As one phase of life ends, there are misty-eyed memories and fond farewells. Peering into the next phase, there’s the excitement – and trepidation – about what the future holds. And there’s a reminder that the present is precious.
The misty-eyed moment at the retirement party was a heartfelt speech by the honoree, Paul James. True to Maya Angelou, I remember the feeling more than the actual words. But they were about how we’re all shaped and influenced by the special people we choose to surround ourselves with.
Looking around that room in the company of my husband, I saw many wonderful colleagues, past and present. I thought about how much I’ve learned from them and others I’m privileged to work with.
I thought about my daughter gathering earlier in the day for photos with her dressed-up friends by the Malaga Cove Library, laughing and enjoying the moment.
They – and their fellow high-school seniors – have worked so hard. They’ve studied, taken test after test, stepped up to leadership roles, given back to their communities and applied to colleges.
This is their moment to savor their hard work and their friendships. With luck and good grace, there will be a lifetime of moments ahead for them.
And I thought about my son, attending his first formal. The red carpet at the entrance to Wendy and Jason Moskowitz’s home where the ninth graders gathered in advance took on special meaning. It reminded me of these students’ upcoming transition from adolescence to adulthood.
The common thread? There is so much ahead, no matter what stage of life you find yourself in.
As Marina Keegan wrote in her widely read Yale Daily News essay, The Opposite of Loneliness – “we have to remember that we can still do anything.”
There is much to be grateful for today. And much to look forward to tomorrow.
This is shaping up to be an historic year. In our family, our oldest child is heading off to college. Of course, we don’t yet know where that will be. But all will be revealed soon enough. Isn’t that the same for everything in life?
In sports, the Super Bowl turns 50 today and the Olympics are coming this summer. In politics, the citizens of the United States will choose a new president this fall.
In science and technology, we’re seeing accelerating change with driverless cars, drones, artificial intelligence, the connections of everything, and so much more.
As I was thinking about transitions and passages this sunny Sunday, I returned to the site of an earlier transition. It was my daughter’s bridging ceremony from Brownies to Girl Scouts in grade school.
Speaking of special people, she and several of her classmates were led by two incredible troop leaders, Gina Ann and Allyson Rener.
They took the girls on a decade full of amazing outings, from ropes courses and horseback riding to behind-the-scenes tours at storied companies and nonprofits.
The bridging ceremony was no exception. We spent a beautiful day at the South Coast Botanic Garden. As each girl walked over the bridge (pictured above), with a rose in hand, she moved from one phase of Girl Scouts into the next.
And as they near high-school graduation, I’m especially thankful for the wonderful experiences that Gina and Allyson offered these girls who have grown into accomplished young women.
What I feel this weekend is the elusive yet powerful “opposite of loneliness.” It’s what Marina Keegan profoundly articulated before her tragic death a few days after her essay was published.
As uncertain as life can be, I’m exceedingly grateful for the people who touch my life. I’m exceptionally aware of how precious the present is. And I’m happy to be reminded that we’re all linked to each other through generations, years, transitions and passages.
May you find much joy this day and every day, wherever you are on your journey.
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