by Caroline Leach | Sep 4, 2023 | Careers, Leadership
What are you celebrating this Labor Day?
Maybe it’s the end of a memorable, or not-so-memorable, summer. Perhaps it’s a peek into a vibrant autumn. My wish for you is exactly what you want.
For me, today marks 5 years of my business, The Carrelle Company.
The name and the business were born on Labor Day 2018. Here’s the origin story: https://www.linkedin.com/pulse/whats-name-carrelle-company-born-labor-day-caroline-leach/?trackingId=%2FYVREys1T0irvUPtHkln%2BA%3D%3D
It’s a labor of love, evolving from 3 decades in the Fortune 100. I held corporate leadership roles in communications and marketing.
It’s an ideal foundation to become an executive coach, a communications and personal branding consultant, a keynote speaker, and a university professor.
Here’s what I’ve learned, for corporate careers AND entrepreneurial ventures.
⭐ HAVE A PLAN, AND STAY FLEXIBLE
A viable business or career needs a good plan. Who are you going to serve? How will you meet their needs? How will they know about you? Why will they want to work with you?
And a plan only goes so far. Along the way, there’s feedback about what’s working. For me, executive coaching came later. My calendar showed people wanted to talk about leadership. Being flexible fueled the addition of coaching.
⭐ VIBRANT RELATIONSHIPS ARE EVERYTHING
What we want professionally usually involves getting it from another person. The strength of a network is what helps a business or a career grow and thrive over time.
In my case, some exceptional early introductions led to the establishment of key clients who continue to this day. Nurturing relationships and delivering great work are imperative. So is paying it forward to open doors for others.
⭐ DON’T FALL FOR THE “SUCCESS PORN”
Overnight success doesn’t exist, despite what our social media feeds say. “The slog” isn’t talked about much. That’s the day-to-day action toward a business or career vision. The outreach. The conversations. The proposals. And sometimes the rejection. The silence.
What really matters? Working on a business every weekday, in harmony with an overall life. Identifying opportunities, persisting through obstacles, and building on bright spots. If a door is closed, it’s possible to open a window.
What would YOU add to these lessons?
P.S. In July and August I posted to LinkedIn every day as a content creation experiment. It’s been fun and rewarding, reconnecting with many of you in the process. Going forward, I’ll post on Monday, Wednesday, and Friday.
by Caroline Leach | Aug 1, 2023 | Careers, Social Media
In July I did an experiment.
I posted daily on LinkedIn to see what would happen.
My mission? To answer questions about content creation:
- What content is most engaging, or valuable, for serving my network?
- How can I increase the quality of my network through content creation?
- How will content creation enhance my personal brand?
On Saturdays, I posted weekly interim reports. Questions people asked as a result:
- What content works best?
- What’s the optimal posting cadence?
- What’s the impact of the LinkedIn algorithm change?
WHAT THE DATA SAYS
Key Metrics for July
- Content impressions (onscreen displays) up 371%
- Content engagement (reactions, comments, reposts) up 229%
- Followers increased by 118
- Profile views up 102%
Top Performing Posts
- Don’t Apply for Stuff: 22,030 impressions, 133 engagements
- LinkedIn Experiment Weekly Update #1: 2,574 impressions, 61 engagements
- Is the American July the New European August? 2,335 impressions, 48 engagements
Why did “Don’t Apply for Stuff” do so well? It was a contrarian view on the job search. The statement was an attention grabber. It offered knowledge and advice. People engaged with the post by commenting and reposting right away. LinkedIn seems to reward early engagement, in the first hour, with more impressions.
And along those lines, it’s okay and even advisable to like your own posts and comment on them. You can add more info in a comment. It’s also good to reply to as many comments on your post as possible, to foster dialogue. Include a question to keep the conversation going.
WHAT THE DATA MEANS
During the first half of the year, I posted monthly or less. Impressions were higher, in the range of 3,500 to 10,000.
The LinkedIn algorithm did change in mid 2023, to reward posts that share knowledge and advice.
But because my posts have always shared knowledge and advice, that may not be the reason impressions are lower in July, generally in the range of 250 to 2,500. Perhaps my content quality isn’t high enough. Or maybe posting daily has resulted in fewer impressions per post.
Logically, that means I should post less frequently.
BUT, this data suggests otherwise:
- More comments on my posts from people I haven’t heard from in a while
- More DMs from people in my network who are reaching out to reconnect
- More connection requests from interesting people I want to know better
The quality of my relationships and conversations on LinkedIn have dramatically improved in July. And that speaks to my goals of serving people through my content, improving the quality of my network, and enhancing my personal brand.
ADVICE FOR YOUR CONTENT
- Pick a posting frequency to fit your life and goals. It may be monthly, weekly, daily, or somewhere in between. You get to choose.
- Share knowledge and advice. This makes your content unique. It’s what only you can share. It’s also what the current algorithm rewards.
- Don’t repost content. It won’t achieve a high level of impressions. Instead, start a new post and tag the person whose idea you want to credit.
Lastly, don’t give up. It takes time to build a professional reputation through content creation.
Briana Sharp expressed it beautifully in a comment on one of my posts. She wrote: James Clear in his book Atomic Habits references the period when nothing seems to happen but is, citing the example of “Bamboo can barely be seen for the first five years as it builds extensive root systems underground before exploding ninety feet into the air within six weeks.”
What root systems are you building with YOUR content?
by Caroline Leach | Jul 30, 2023 | Leadership, Work/Life
As a leader, how do you savor your Sunday?
What are the ways you can be completely in the moment? And why is this important for how you live your life and lead in the coming week?
Savoring is a concept I learned about in the most popular course at Yale University. It’s about happiness, and it’s called “The Science of Well-Being.” Taught by psychologist Dr. Laurie Santos, the free course is available on Coursera.
When you savor something, you are in the moment, fully enjoying the experience.
You are not thinking about last week’s problems, or the coming week’s stuffed calendar, or all the tasks on your to-do list.
Instead, you are fully present. You are stepping outside an experience to fully appreciate it. You are noticing the sights, sounds, and smells of your surroundings. You are completely enjoying what you are doing or how you are simply being.
We live in a world that values doing, doing, doing. All the time.
How about simply BEING for a few minutes or hours? Not DOING anything.
How could simply “being” help you savor today? How could it help you find pleasure in the moment?
And when you return to a “doing” state, here are the savoring tips I learned:
1. Sharing the experience with another person
2. Thinking about how lucky you are to enjoy such an amazing moment
3. Keeping a souvenir or a photo of that activity
4. Making sure you stay in the present moment the entire time
5. Journaling about the experience and your reflections on it
When you feel fulfilled and savor Sunday as time off, a few things happen.
First, you truly enjoy life as it unfolds, which is the best gift of all. Life is a series of moments, and you’re there for all of them.
Second, you start your work week in a calmer and more grounded place, ready to lead people in a more inspirational way.
What experience will YOU savor today?
by Caroline Leach | Jul 23, 2023 | Social Media
As a leader, do you email or text employees on the weekend? 📩
Here’s why you shouldn’t.
When people think a work email could arrive during their time off, it’s hard to fully relax. People remain in an alert state of “ambient anxiety,” wondering and worrying what might come next. It’s hard to enjoy the time away from work and the refreshment and enjoyment that a weekend can provide.
Even if your email isn’t urgent and doesn’t need an immediate response, the damage is still done. The message interrupts the recipient’s day, wherever they are and whatever they are doing.
They see the message, wonder (or panic over) what it’s about, and read it. Then they may feel compelled to consider right away what action needs to be done, information needs to be digested or provided, or perspective needs to be shared in a timely response.
That process takes both physical time out of the day and exacts an emotional toll on the employee.
In my experience, here’s what works better.
1️⃣ It’s okay if you choose to process email on the weekend. Just don’t apply your choice to employees’ personal time.
2️⃣ Set your email to send later. Think about the ideal time for the employee to receive it. Perhaps it will be an hour to two into the workday on Monday. Balance being timely with your message with consideration about when it will be received.
3️⃣ Have a conversation with employees about weekend emails. Share your philosophy and expectations. Ask for their feedback. Find a protocol that works for everyone.
One exception is a true emergency that happens on the weekend. As a leader in the corporate world, I generally did not email or text employees on the weekend for routine matters. Because of that, if an emergency arose on a weekend where I needed my team’s involvement, they were responsive and helpful.
A level of trust and respect built up between us. They didn’t need to wonder if my message was urgent and needed immediate attention. Because an emergency would be the only reason I’d email them on the weekend. And other than that, they knew they weren’t going to hear from me. Hopefully that created more space for enjoyable time off.
What’s YOUR weekend email protocol?
P.S. This also applies to late-night and middle-of-the-night emails. If it’s not an urgent message, set the email to send later, during the workday in the recipient’s time zone.
by Caroline Leach | Jul 21, 2023 | Careers, Leadership, Work/Life
How do you use a time windfall? ⌚
Today my client appointments all rescheduled for future dates. I find myself with a day free of calendar commitments. There’s a lot on my to-do list.
What’s the best use of the time?
The temptation is to focus on what I call “administrivia.” These are tasks that sorta, kinda, haveta (?) get done. Respond to routine emails, reconcile QuickBooks, enter coaching hours into the log, and so on.
It feels good to check them off the list. Like I’m making progress.
Yes, they may need to get done. But they are not the tasks that are going to move me forward in a big way.
What are better uses of time?
👉 Thinking about business strategy
👉 Connecting with people in a meaningful way
👉 Choosing one of the most important tasks to complete
How do you know if a task is important?
Ask: what’s the ONE thing, if you focused on it today, that would make the biggest difference in your career or business?
Not something that’s urgent or that represents other people’s priorities.
What’s YOUR priority?
Singular, as in ONE priority.
(Fun fact: the word “priority” began only in the singular form. Meaning that only one priority could exist at a time. Not the multiple priorities we now attempt to juggle daily and hourly. As if we ever could.)
My priority for today is creating a new program for our most loyal guests at our family restaurant Pacific Standard Prime. This is a team-focused effort, involving collaboration and iteration. The administrivia will wait until that’s done.
What’s YOUR priority today?
Recent Comments