With 10 million confirmed Covid-19 cases in the world — and climbing — we are living through tough times.
The pandemic has wrought economic pressure. Layered over this is continuing civil unrest with the important aim of creating a just world for everyone.
There are actions we can all take to be part of the solutions to these issues. At the same time, consuming too much news right now may need its own form of social distancing, to maintain our resolve and perseverance in the face of adversity.
If you are working remotely from home and keeping yourself and your family healthy, you are lucky indeed.
Social media usage is hitting new highs. You may be using it more yourself, to keep in touch with family, friends, and colleagues.
As you do, how have you changed your approach? What have you done to re-calibrate the content you share?
Here are three things not to share on social media during today’s crises — or anytime in the future, for that matter.
Tone-Deaf Content
Have you seen posts that cheerfully and chirpily promote some new product or service, seemingly oblivious to the devastation going on all around us? This is tone-deaf content that it’s wise to avoid right now. Why? Because people won’t be paying attention to it. Content has to be presented within the complex context the world is in right now. If it’s not, it will be ignored. Your credibility will also suffer.
Self-Promoting Posts
Have you seen posts that come across as “all about me?” Content that is too self-promotional doesn’t work well in normal times. It falls even flatter in our pandemic era. No one wants to read about or watch someone else’s seemingly perfect life. It doesn’t connect with people. It does nothing to inform, inspire, or entertain. If your content is all about you, it’s best to skip it.
Questionable Sources
Have you seen posts that link to news sources you’ve never heard of? With so much misinformation floating around, it’s more important than ever to evaluate the sources of information you share. In addition to reading/viewing a link before you share it, carefully consider the source. Choose reputable news sources and exercise critical evaluation of any story or article before sharing it.
What to Share Instead
There you have it. These are the types of content it’s wise to steer clear of now, and in the future. What are better choices? Coming up in my next post are ideas about the best types of content to share during this global pandemic. What are you sharing that’s helping others during these turbulent times?
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